Drive More Demand for Your B2B Business with Optimized & Socialized Content Marketing

With B2B marketers using content marketing, competition for attention is more fierce  than ever. The constant battle with Google algorithm and indexing updates and the masking of useful data against which to optimize has caused many ambiguities when it comes to implementing traditional SEO advice.
That doesn’t mean search doesn’t warrant top priority. Search is core to finding answers in daily business life: Google handles 100 billion queries monthly and 16% of those queries have never been seen before. According to a recent DemandGen report, 81% of B2B buyers start their journey to finding solutions through search.
That means there are huge opportunities for continuous optimization of content performance in search to attract, engage and convert. Great SEO strategy also contributes to great user experience, so it should play an essential role in every digital marketing mix.

BY  SHIV KUMAR
PGDM 2 ND SEM