niraj kr.
pgdm 1sem.sem
Friday, November 12, 2010
Website Marketing Proposals: What To Expect
If you are planning on hiring an outside party to market your company's website, you'll soon discover that there are many providers competing for your business. With all the choices, it's important to know ahead of time about the options that are available. With that in mind, here is information on three of the most common types of website marketing proposals you'll likely come across. Use this information to help you make the right choice when selecting the best marketing provider for your needs.
PIYUSH JOSHI
PGDM-1
PIYUSH JOSHI
PGDM-1
Percept/H wins creative mandate of Asmi & Shuddhi Jewels
Gitanjali Group has realigned its creative agency for two of its brands and handed over Asmi brand to Percept/H from JWT India. Percept/H has also been assigned the creative mandate for newly launched Shuddhi Jewels, a joint venture between Gitanjali Group and MMTC Ltd. Commenting on this win Prabhakar Mundkur, Chief Executive Officer, Percept/H said,” It feels great to work with prestigious brands like Asmi & Shuddhi. I am confident that we will continue to deliver communication that...|
niraj kr.
pgdm 1st.sem
Thursday, November 11, 2010
Consumers Plan to Use Mobile Phones for Holiday Shopping
The numbers come from the October 2010 U.S. Mobile Consumer Briefing, which was conducted on behalf of the The Mobile Marketing Association and it’s even further proof that mobile marketing is on the rise.
Of those who expected to use their phone to faciliate shopping, 64% said they’re check their phone before going to a store, but only 12% said it would be in response to a TV, billboard or newspaper ad. What are they using the phones for? To search for locations where a gift is sold and to compare prices were the two most common responses.
The survey’s other key findings include:
Here’s a quote from the press release that does sum it all up nicely. It’s from Jacqueline Rosales, EVP, Business Development & Client Service of Luth Research;
VARUN KUMAR TIWARI
PGDM-1st Sem
Of those who expected to use their phone to faciliate shopping, 64% said they’re check their phone before going to a store, but only 12% said it would be in response to a TV, billboard or newspaper ad. What are they using the phones for? To search for locations where a gift is sold and to compare prices were the two most common responses.
The survey’s other key findings include:
- Asians, Hispanics and adults ages 25-34 are the demographic groups most likely to use their phone to a great extent for holiday shopping and celebration planning.
- Thirteen percent of mobile holiday shoppers expect to use their phone to purchase or pay for gifts (13%).
- Movies, music, consumer electronics and books are the top gift types that mobile holiday shoppers thought would be helpful to shop for using a mobile phone.
- Among mobile holiday shoppers, Hispanics and Asians were more likely to think that toys or games would be helpful to shop for with a mobile phone.
Here’s a quote from the press release that does sum it all up nicely. It’s from Jacqueline Rosales, EVP, Business Development & Client Service of Luth Research;
VARUN KUMAR TIWARI
PGDM-1st Sem
Big F.M. Celebratind Children Day On November-14
New Delhi: Childhood is all about innocence and playfulness. It is also about happiness and freedom. And Children's Day is an occasion to celebrate “childhood”. With Children’s Day just around the corner, 92.7 BIG FM’s Delhi station has planned a special program with the concept BIG Lagayega Class with the Kids. But, in place of the usual one-day celebration on November 14, the station is making it a week-long affair.
Starting November 8 and going on till November 14, 92.7 BIG FM has come up with some hatke plans to celebrate Children’s Week. In this special program while the spotlight will continue to be on the kids, the treatment would be quite out-of-the-box. Instead of focusing directly on the children, the station will put various celebrities to test.
This is one of the rarest occasions on radio when kids Celebrities ki Class Lagayenge! One of the most unforgettable moments from our childhood is when we were cornered in a tight situation, rightly put as, Class lag gayi, and this programming takes us back in time to various such memorable moments – a flashback to some of the carefree days
And while doing all this, 92.7 BIG FM is also focusing on spreading a BIG smile by creating a memorable opportunity for children with special needs and orphans.
A simple idea can turn into a great gift, often with a little love and care. So besides taking children from various NGOs on-air, the radio station will be gratifying these children by treating them and gifting them with a bag full of goodies and special movie screening.
Starting November 8 and going on till November 14, 92.7 BIG FM has come up with some hatke plans to celebrate Children’s Week. In this special program while the spotlight will continue to be on the kids, the treatment would be quite out-of-the-box. Instead of focusing directly on the children, the station will put various celebrities to test.
This is one of the rarest occasions on radio when kids Celebrities ki Class Lagayenge! One of the most unforgettable moments from our childhood is when we were cornered in a tight situation, rightly put as, Class lag gayi, and this programming takes us back in time to various such memorable moments – a flashback to some of the carefree days
And while doing all this, 92.7 BIG FM is also focusing on spreading a BIG smile by creating a memorable opportunity for children with special needs and orphans.
A simple idea can turn into a great gift, often with a little love and care. So besides taking children from various NGOs on-air, the radio station will be gratifying these children by treating them and gifting them with a bag full of goodies and special movie screening.
VARUN KUMAR TIWARI
PGDM-1st SEM
PGDM-1st SEM
RBI takes steps to hike money supply
MUMBAI: In a bid to ease liquidity pressure on the banking system due to a spurt in festival season demand, the Reserve Bank on Tuesday announced special measures to increase money supply in the financial system.
"Scheduled commercial banks may avail of additional liquidity support under the LAF to the extent of up to 1% of their net demand and time liabilities (NDTL) as on the reporting Friday of the second preceding fortnight," RBI said in a statement.
"For any shortfall in maintenance of statutory liquidity ratio (SLR) during November 9 to December 16, 2010, arising out of availment of this facility, banks may seek waiver of penal interest purely as an ad hoc, temporary measure," the central bank said.
"Scheduled commercial banks may avail of additional liquidity support under the LAF to the extent of up to 1% of their net demand and time liabilities (NDTL) as on the reporting Friday of the second preceding fortnight," RBI said in a statement.
"For any shortfall in maintenance of statutory liquidity ratio (SLR) during November 9 to December 16, 2010, arising out of availment of this facility, banks may seek waiver of penal interest purely as an ad hoc, temporary measure," the central bank said.
Domestic car sales up 38%, bikes 43% in October
NEW DELHI: Domestic passenger car sales jumped by 37.99 per cent to 1,82,992 units in October compared to 1,32,615 units in the same month last year.
According to the figures released by the Society of Indian Automobile Manufacturers (SIAM) today, motorcycle sales in the country during the month grew by 43.31 per cent to 8,76,810 units from 6,11,828 units in the same month last year.
Total two-wheeler sales in October increased by 50.38 per cent to 11,27,827 units from 7,49,965 units in October 2009.
Sales of commercial vehicles jumped by 18.17 per cent to 50,835 units from 43,018 units in the year-ago period, SIAM said.
Total sales of vehicles across categories registered a growth of 45.93 per cent to 14,60,655 units in October as against 10,00,953 units in the same month last year, it added.
According to the figures released by the Society of Indian Automobile Manufacturers (SIAM) today, motorcycle sales in the country during the month grew by 43.31 per cent to 8,76,810 units from 6,11,828 units in the same month last year.
Total two-wheeler sales in October increased by 50.38 per cent to 11,27,827 units from 7,49,965 units in October 2009.
Sales of commercial vehicles jumped by 18.17 per cent to 50,835 units from 43,018 units in the year-ago period, SIAM said.
Total sales of vehicles across categories registered a growth of 45.93 per cent to 14,60,655 units in October as against 10,00,953 units in the same month last year, it added.
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