Monday, March 26, 2012

Google Ads Based On Your Phone Calls – Is This Too Much?


 
Google Ads Based On Your Phone Calls – Is This Too Much? 
It’s hard not to think this story is just creepy in so many ways…

But, Google filed a patent on a technology that essentially serves ads based on the background noise of your phone calls. The abstract from the patent explains:

Information about an environmental condition of a remote device is received, the environmental condition being determined based on a signal output from a sensor of the remote device or a sensor coupled to the remote device. An advertisement is identified based on the environmental condition, and the advertisement is provided to the remote device.

So, if I am speaking to someone on the phone about the horrendous heat down here in South Florida, am I going to receive some type of advertisement for air conditioning or fans? It appears with this technology, I just might.

Because this patent is just merely a submission, that doesn’t mean this is definite. But, can you imagine what this could mean for advertisers? How far could this really be taken?

Just playing devil’s advocate for a moment, could we also say that this is another means for receiving highly targeted (perhaps even helpful) ads based on our current environmental needs? Maybe I do need to buy a fan to ward off the heat.

Nonetheless, I still don’t think it will be accepted by the masses without extreme resistance.


Gautam Kumar
PGDM 2ND SEM
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New Stretegy to attract the talent from the market by HCL:

“Employees First, Customers Second - Turning Conventional Management Upside Down” – a business book authored by the CEO Vineet Nayar encapsulating HCLT’s transformation journey from 2005, was launched in June 2010. Already a massive bestseller in key markets, the book has won accolades from leading management thinkers and CEOs such as Tom Peters, Gary Hamel, Tony Hsieh, Judy McGrath, and Victor Fung. Covered by leading media groups around the world, the book has already been translated into five languages - French, Spanish, Portuguese, Korean, and Chinese, and over 50 Employees First, Customers Second [EFCS] workshops for clients and partner organizations have been conducted in the USA, UK and APAC regions.
By:
Pushkar Anand
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moser baer India Ltd:



Over View
Moser Baer, headquartered in New Delhi, is one of India's leading technology companies. Established in 1983, Moser Baer successfully developed cutting edge technologies to become the world's second largest manufacturer of Optical Storage media like CDs and DVDs. The company also emerged as the first to market the next-generation of storage formats like Blu-ray Discs and HD DVD. Recently, the company has transformed itself from a single business into a multi-technology organisation, diversifying into exciting areas of Solar Energy, Home Entertainment and IT Peripherals & Consumer Electronics.
Moser Baer has a presence in over 82 countries, serviced through six marketing offices in India, the US, Europe and Japan, and has strong tie-ups with all major global technology players.
Moser Baer has the distinction of being preferred supplier to all top global OEM brands.
Moser Baer stands committed to supplying highest quality fully licensed media to its customers.
Moser Baer's products are manufactured at its three state-of-the-art manufacturing facilities. It has over 6,000 full-time employees and multiple manufacturing facilities in the suburbs of New Delhi.
History:
Moser Baer India was founded in New Delhi in 1983 as a Time Recorder unit in technical collaboration with Maruzen Corporation, Japan and Moser Baer Sumiswald, Switzerland.

In 1988, Moser Baer India moved into the data storage industry by commencing manufacturing of 5.25-inch Floppy Diskettes. By 1993, it graduated to manufacturing 3.5-inch Micro Floppy Diskettes (MFD).

In 1999, Moser Baer India set up a 150-million unit capacity plant to manufacture Recordable Compact Disks (CD-Rs) and Recordable Digital Versatile Disks (DVD-Rs). The strategy for the optical media project was identical to what had successfully been implemented in the diskette business - creating a facility that matched global standards in terms of size, technology, quality, product flexibility and process integration. The company is today the only large Indian manufacturer of magnetic and optical media data storage products, exporting approximately 85 percent of its production.

By:
Pushkar anand 
PGCM 2nd Sem
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Monday, March 19, 2012

‘i-am’ associates partners Percept to launch Indian operations


Anubhuti Singh
Tue, 06 Mar 2012 20:00:00

Mumbai: ‘i-am’ associates – UK’s premiere brand experience consultancy announced their formal launch into the Indian market today.

‘i-am’ associates create innovative and focused customer experiences designed to generate strong brand awareness and increased customer advocacy, in turn leading to better business performance and ultimately increased profitability.

Through their combined expertise in brand development, interior design and customer engagement ‘i-am’ build brand advocacy and business profitability for a diverse range of businesses and well known brands around the world. They create memorable experiences by first looking deep into a brand’s DNA, understanding the potential of a business and then delivering highly innovative communication solutions to the marketing challenges faced by businesses the world over. Their work, methodologies and high levels of creativity have resulted in increased brand awareness and improved sales for Internationally recognized brands such as Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and Costa Coffee.

‘i-am’ associates is partnering with India’s largest media, entertainment and communications conglomerate Percept Limited. They have now set up a studio base in Mumbai with a team comprised of local talent in combination with experienced personnel from the UK and Turkey. Internationally ‘i-am’ associates have built a strong reputation for their work in the finance, real estate, hospitality and fashion retail sectors. Their strategic goals in India will see the consultancy build on their strengths by focusing their energies and expertise in these same verticals.

As a pilot project in India, i-am has taken on the New India Bank as their first initiative and has worked wonders with it already. ‘i-am’ have directed a complete overhaul of the business encompassing every aspect of its operations from brand communications to bank interiors. The bank has now been severed from its humble roots and its new brand identity and customer experience have positioned the bank at the forefront of Indian retail banking. Despite this radical shift however, optimism remains central to the bank’s identity. Branch interiors reflect both intimacy and ambition and have been optimized to ensure a smooth and fulfilling experience for their customers.

Jon Blakeney, Managing Director, ‘i-am’ associates said “We are extremely excited to venture out into this new and exciting territory. India holds great potential and we would like to be part of it’s growth success story; we could not think of a better alliance than Percept Limited, the largest media firm in India, to embark on this exciting and fruitful journey. I am confident we will deliver exceptional work for our Indian clients through our unique 360 degree approach to brand development that will help Indian brands achieve greater heights in a very competitive global marketplace”.

Commenting on this strategic alliance,  Harindra Singh, Vice-Chairman & Managing Director, Percept Limited said, “India is a growing economy with a large consumption of FMCG, Lifestyle, Technology, Banking, Realty and other brands. Home grown and even multinational brands regularly need a brand refresh and this entire process requires a complete research driven and scientific approach. I am confident that our decades of in-depth knowledge and skills of marketing and promoting numerous Indian and international brands combined with ‘i-am’ associates immense global experience and learning will translate into applying fresh analytical thinking to the communication needs of brands and bridging the gap successfully between brand offerings and consumers needs in India.”

‘i-am’ associates will be starting their India operations with a base in Mumbai and will consider expansion into other cities in due course. Initial strategic and creative support will come from the UK and Istanbul offices with a local team being built simultaneously with hopes to break even within Year 1 of operations in India.

SAKET
 

 
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Grasshoppers launches digital arm 'Grownups'


Anubhuti Singh
Tue, 13 Mar 2012 19:59:00

A creative powerhouse harnessing fresh minds and young talents, Grasshoppers has recently launched its zippy Online Division – “grownups”. With many pitches already lined up, the all new online team is already in the process of signing the digital mandate of two (undisclosed) clients. In terms of business growth, “grownups” adds value to the parent organization with its own round-up of services; Web Design and Development, SEO, Social Networking as well as E-mail and Viral Marketing.

When asked to comment on the name “grownups”, Arjun, CEO, Grasshoppers said, “There used to be radios, then came the television and now, with computers as our primary source of knowledge sharing, the advertising industry has evolved onto a whole new platform. Internet has transformed our general outlook to what all we can do for a product or a service. “grownups” is how we, Grasshoppers complete our gamut of services; in many ways ‘growing up’ with the industry”.

In recent years, Grasshoppers has ventured into the online space with a select few clients like HLFPPT, World Phone, iDiscoveri and AISECT, whose products and services required internet marketing. But with time, the demand for an online presence has increased steadily with more and more clients on the lookout for online solutions. This is where Grasshoppers took the game to the next level.
 
On his new brainchild, Arjun comments, “Today, clients want original and innovative ways to get customers to invite brands into their lives. Online infotainment is a great way to reach out to people, especially the youth, with their strong presence in the social space. Internet breaks the geographical barriers, giving us the chance to target a larger section of our audience in an effective yet entertaining manner. Needless to say, this Online Division is an integral key to our future growth”.   

With the value addition of “grownups”, Grasshoppers is all geared up to accommodate full-fledged brand plans that include comprehensive web and social marketing. In many ways, “grownups” has been in the offing for a long time; like the grasshoppers say “it’s all about taking the right leap at the right time”. 
 
KANCHAN BHARTI
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Idea Cellular Partners RealNetworks for Ringback Tone Service

Swati Arya
Thu, 23 Feb 2012 20:09:00

Mumbai: RealNetworks India Pvt Limited, a wholly owned indirect subsidiary of RealNetworks, Inc. (NASDAQ: RNWK), the US-based digital entertainment services company, has inked a long-term Ringback Tone (RBT) partnership with Idea Cellular.  

Idea Cellular is India’s 3rd largest mobile services operator with over 100 million subscribers. RealNetworks won the deal after a rigorous open bidding process ahead of many global and India VAS players.  

Idea has introduced several ‘industry first’ VAS innovations in the past, building a reputation as a thought leader in the telecom space. RealNetworks will power Dialer Tones for 10 key circles in Gujarat, Rajasthan, UP West, UP East, Bihar, Orissa, West Bengal, Kolkata, Assam and North East.

The subscriber base of these circles constitute about one-third of Idea Cellular’s total base, who will now have access to globally advanced and innovative service features.

“Dialer Tones has matured as a product and growth has stagnated.  There is a need to invest in innovation and think out-of-the-box. We hope to partly address this through our partnership with RealNetworks. After a rigorous evaluation process, RealNetworks emerged as ‘best fit’ for the job at hand. We hope to leverage their global expertise in music, technology and licensing,” said Sashi Shankar, CMO, Idea Cellular Limited.
 
“We are honored to be chosen as the RBT partner of Idea Cellular,” said DJLee, Head of RealNetworks AsiaPacific Co., Ltd. “RealNetworks global expertise in RBT deployment, combined with Idea Cellular’s deep and ongoing commitment to its subscribers’ satisfaction means that Idea’s subscribers will have the opportunity to enjoy innovative, reliable and fun RBT services.”

RealNetworks is a global pioneer in Ringback Tone Services, and its RBT ASP service is available through 16 mobile operators in 10 countries around the world with 588 million subscribers.

Recently, RealNetworks opened its second office in India in Mumbai as a result of the new deal with Idea Cellular. “RealNetworks India plans to aggressively expand our base with multiple carriers in Mumbai as well as across the country,” said DJ Kim, Country Manager, RealNetworks India Pvt. Limited. “We will move ahead to bring RealNetworks globally proven VAS services and expertise from advanced markets like USA, Korea and Europe to the fast-growing and promising India market.”

RealNetworks has been steadily growing its business in India since the company opened its first office in National Capital Region (NCR) in 2005. RealNetworks already provides RBT service for Tier 1 and Tier 2 carriers as well as VAS operations to Tier 1 carriers.
AMAR
 

 
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