Auto brands unite to promote electric cars to sceptical consumers
by Alex Brownsell, 26 March 2013, 8:00am
The UK automotive
industry is looking to forge a partnership with the government for an ad
campaign promoting the benefits of electric cars.
Nissan: high profile launch for LEAF electric car
Several manufacturers, including Toyota, Nissan, Vauxhall and
Renault, have launched high-profile electric car models, but take-up in
the UK has been disappointingly slow to date.
Only about 3000 electric vehicles were sold in the UK last year, and mostly to company fleets rather than individual consumers. With manufacturers such as BMW and Ford also set to roll out electric cars, the industry wants to overcome public scepticism.
Under the aegis of trade body the Society for Motor Manufacturers and Traders (SMMT), car companies hope to transform the perception of electric cars ‘from novel to normal’, and encourage consumers to buy ultra-low-emission vehicles.
The SMMT has approached ad agencies with a brief to create a compelling creative concept that it will pitch to government departments, in the hope of securing matched investment for a co-funded campaig
LALIT SHARMA
PGDM 2ND SEM
Only about 3000 electric vehicles were sold in the UK last year, and mostly to company fleets rather than individual consumers. With manufacturers such as BMW and Ford also set to roll out electric cars, the industry wants to overcome public scepticism.
Under the aegis of trade body the Society for Motor Manufacturers and Traders (SMMT), car companies hope to transform the perception of electric cars ‘from novel to normal’, and encourage consumers to buy ultra-low-emission vehicles.
The SMMT has approached ad agencies with a brief to create a compelling creative concept that it will pitch to government departments, in the hope of securing matched investment for a co-funded campaig
LALIT SHARMA
PGDM 2ND SEM
