Big Bazaar tries to catch ‘em young

New Delhi, April 17:  

Big Bazaar, the hypermarket chain owned by the Future Group, is taking digital stride to attract consumers other than homemakers. The company has introduced m-vouchers, which guarantee cash returns on any purchase during its two-week long ‘April Utsav’.

“There is lot of impetus on digital technology. While conventional media advertisements co-exist, we are looking at schemes targeting young and tech savvy consumers. We have introduced a new response-based mobile service for customers who want to reach us through their phones by just giving a missed call,” Big Bazaar Chief Marketing Officer Akshay Mehrotra, said.

While food and grocery will continue to remain a focus area, the company said it was looking to attract new consumers to apparels and electronics.

Mehrotra, without divulging any revenue figures, said the company was looking to add at least one crore new customers.

mukesh kumar 

pgdm