Festival of Asian Marketing Effectiveness: A meeting of minds

By Staff Reporters on Apr 12, 2013 (4 days ago)
filed under Marketing, Asia-Pacific

The Festival of Asian Marketing Effectiveness presents an opportunity for leading marketers to exchange inspiration.

inShare1

Comment Now and 2 Reactions

The Festival of Asian Marketing Effectiveness, a collaboration between Lions Festivals and Haymarket (publisher of Campaign Asia-Pacific), is Asia-Pacific’s foremost gathering of marketing experts. Now in its 11th year and taking place at the Pudong Shangri La in Shanghai on 8 and 9 May, it offers a compelling programme of seminars and discussions, networking and a gala awards presentation.
Some of the leading marketers speaking at the event include Ajay Kaul of Lenovo, Tan Jia of HSBC China, and Jesper Colding of Mengniu. They will be joined by senior global and regional agency executives and planners.
Last year’s awards drew 971 entries, a record number. This year will see new categories and special awards. There will be 12 new product and service categories, as well as five specialist categories, including Most Effective Use of Social Media Marketing, Most Effective Use of Digital Media, Most Effective Use of Technology, Best Use of Data and Best Non-traditional Thinking/Non-advertising Idea. Special awards will be the Asian Marketing Effectiveness Agency of the Year and Asian Marketing Effectiveness Network of the Year.
This year the festival has also launched two initiatives to nurture young talented planners. A competition, tailored programme and special rates will be offered for planners and strategists aged 30 or under and taking part in Young FAME
 CHANDAN SINGH
PGDM 2SEM