Tuesday, April 9, 2013

KFC mirrors McDonald's with launch of mobile payment system

 
KFC: launches mobile payment system in association with Airtag
KFC: launches mobile payment system in association with Airtag
The fast-food company is piloting its first mobile and web app for ordering and paying for food across 10 of its sites in the UK
If successful, it will be rolled across more of its restaurants, both in the UK and internationally.
The service is called KFC Fast Track and the app has been built by a company called Airtag.
According to Forest Research, it is estimated that mobile payments will reach $90bn (£60bn) by 2017

Paritosh Ranjan
PGDM 2sem

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