Mercedes India appoints new heads for sales, marketing

New Delhi: Luxury car maker Mercedes Benz India today said it has appointed Boris Fitz and Santosh Iyer as heads of its sales and marketing divisions, respectively, effective from next month.

"Mercedes-Benz India today announced that Boris Fitz (aged 41 years) will take over as head of sales for the company," the firm said in a statement.

"Santosh Iyer (aged 36 years) is designated as the head of marketing at Mercedes-Benz India," it added.
The company said the appointments will be effective from May 1, 2013.

The appointments have come in the wake of Mercedes Benz India's marketing and sales director Debashis Mitra resigning from the company last month.

The announcement of Mr Mitra's resignation came nearly after three months of Eberhard H Kern joining Mercedes Benz India as the new managing director and chief executive officer.

Mercedes Benz India had earlier said it aims to recapture the number one position in luxury car market by 2015-16 by bringing in new suitable products.

 

ADITYA KUMAR SINGH

PGDM 2 SEM