Ready for counter-attack: Honda

 Hironori Kanayama, president and CEO of Honda Car India, has over three decades of experience with the Japanese parent and worked in many challenging markets like China. Now, after nearly one year of stint in India, Kanayama faces a bigger challenge — getting the company back on track. In an interview, he tells TOI that Honda is prepared for a "counter-attack", especially as it makes a long-delayed entry into the fast-growing diesel market. Excerpts.

Honda is about to launch the Amaze sedan, while committing fresh investments of Rs 1,200 crore. How confident are you about your India strategy?

I am confident about our plans and about India's potential. The market will grow steadily and we will capture a higher share in an expanding market. 

 

 

                                                                      Amjad khan

                                                                         pgdm 2ND sem