KOLKATA: iPhone4
sales have trebled during the last five days over the preceding week,
surpassing the demand for the iPhone5 in India, as customers rushed to
avail of the recently launched buyback scheme, said four large handset
and electronics retailers. Apple is offering a discount of at least Rs 7,000 on the iPhone4 in exchange for any smartphone.
A senior official of a leading Apple premium reseller said the
Cupertino-based company has decided to aggressively push the older model
in India because it wants to position the two-year-old phone in the
sub- Rs 20,000 segment, where brands like Samsung Galaxy, Sony Xperia, Nokia Lumia and BlackBerry are jostling for dominance.
The iPhone4 costs Rs 26,500 in India, and the exchange scheme allows an
existing smartphone user to buy the Apple model for less than Rs
20,000.
LALIT SHARMA
PGDM 2ND SEM
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