iPhone 6 to hit stores on Thursday midnight. So will Samsung Note4
The Diwali shopping season is set to be a cracker: Apple’s iPhone 6 and 6Plus are set to hit the market on midnight Thursday — the company’s second midnight sale in India.
Bollywood actress Gul Panag, flanked by Asim Varsi (left) , V-P, mobile and IT, and SK Kim, MD, sales, Samsung India launching the Galaxy Note 4 and GearS in New Delhi on Tuesday.
Competitor Samsung will also start selling its premier Galaxy Note4 and GearS, which target the Apple devices, on Thursday night — just a week after BlackBerry started selling its new premium phone, the ` 49,990-Passport.
Apple’s iPhone 6 and 6Plus will be priced in a range of
` 53,500-`62,500. The company has an estimated 25,000 preorders in
the country — mere peanuts compared to China’s estimated 20 million
pre-orders.
NAME-RAJ GAURAV
PGDM 3SEM
Apple’s pre-order strategy has put the brakes on the grey market that sprung up in the first few days after the iPhone was launched in the US. “This kind of activity happens when there is shortage. By delaying the launch, we were ensuring that there would not be any shortage,” said a source in Apple, who refused to be identified.
Now everything is transparent, and buyers are trooping in.
“A young lady has booked 21 iPhones; she plans to give them as Diwali gifts,” said one of the four authorised iPhone distributors.
NAME-RAJ GAURAV
PGDM 3SEM
Apple’s pre-order strategy has put the brakes on the grey market that sprung up in the first few days after the iPhone was launched in the US. “This kind of activity happens when there is shortage. By delaying the launch, we were ensuring that there would not be any shortage,” said a source in Apple, who refused to be identified.
Now everything is transparent, and buyers are trooping in.
“A young lady has booked 21 iPhones; she plans to give them as Diwali gifts,” said one of the four authorised iPhone distributors.
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