Yahoo! on Friday announced it is getting rid of coupon
service Deals and the “Yahooligans” Internet guide for children while it
cleans house.
“Today, we are shutting down a few more products,” Yahoo! platforms executive vice president Jay Rossiter said in a blog post.
“By making tough decisions like these, we can focus our
energy on building beautiful products for you like the two we introduced
this week — Yahoo! Mail for iPad and Android tablets and Yahoo! Weather for iPhone.”
Yahoo! Deals will be shut down at the end of the month, along with SMS Alerts and a Yahoo! Kids Web guide, originally named Yahooligans.
Yahoo! Mail and Messenger apps for feature phones will
also be continued on the last day of April in another sign that
Internet-linked smartphones are taking over the market.
Old versions of Yahoo’s free email service will stop
being available the week of 3 June, according to the Sunnyvale,
California-based firm.
Yahoo! in February was given a makeover tailored by style-savvy and engineering-smart chief Marissa Mayer.
Web pages long cluttered with low-brow ads were
redesigned to highlight news of interest to visitors, along with feeds
of what is getting attention online.
Yahoo! has also been focusing on putting its products and services center-stage on smartphones and tablet computers.
Mayer took over in July at Yahoo! after 13 years at
Google, having been hired as the 20th employee and first woman engineer
at the company that went on to be the new king of Internet search.
Shortly after taking over at Yahoo!, Mayer expressed a vision to “make the world’s daily habits inspiring and entertaining.”
Mayer joined Yahoo! as the fifth chief executive there in
as many years as the struggling Internet search pioneer tried to
reinvent itself as a “premier digital media” company after withering in
Google’s shadow.
She has echoed the mantra of predecessors who maintained
that the company could find prosperity by mining information about users
to insightfully tailor online content and target money-making
advertising.
AMIT KUMAR SINGH
PGDM 2ND SEM
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