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A year after introducing MINI as a premium brand in India, the BMW Group announced on Wednesday commencement of local production of 'MINI Countryman' at the company plant near Chennai.
The brand was introduced in India in January 2012 with the launch of MINI Hatch, MINI Convertible and MINI Countryman.
"As one of the world's top growth markets, India is a great place to continue accelerating MINI's global momentum," Philipp von Sahr, President, BMW Group India, said.
The locally produced MINI Countryman will be introduced in two diesel variants -- MINI Cooper D Countryman and MINI Cooper D Countryman High, for the first time in India along with new petrol variant - MINI ONE Countryman.
MINI India continued to grow its presence in India with the opening of Navnit Motors, its exclusive dealership, its fifth outlet in India.
In the start-up phase, BMW Group will concentrate on successfully establishing the MINI brand in India, the company said in a statement in Chennai.
BMW Chennai plant, spread on a 40-acre land at Mahindra World City in Singaperumalkoil, currently produces BMW 3 series, BMW 5 series, BMW X1, BMW X3, the statement added.
Besides MINI Cooper, the company in 2013 will also produce BMW 7 series and the BMW 1 series, it said.
"With the production of MINI Countryman at the BMW Plant Chennai, MINI is the first premium small car to be locally manufactured in India and expects significant growth over the medium and long-term," it said.
The cars manufactured from the facility would fulfil the same quality standards that apply to production of BMW group models worldwide, the statement said.
Luxury car maker BMW is set to manufacture the iconic Mini brand in the country.
The company will start manufacturing the compact SUV, Mini Countryman, at its Chennai plant next month. It is expected to hit the Indian roads by the end of the year
PINTU KUMAR OJHA
P.G.D.M2ND
BMW commences production of 'MINI Countryman' in Chennai
BT Online Bureau Bangalore
Last Updated: April 18, 2013 | 10:50 IST
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The brand was introduced in India in January 2012 with the launch of MINI Hatch, MINI Convertible and MINI Countryman.
"As one of the world's top growth markets, India is a great place to continue accelerating MINI's global momentum," Philipp von Sahr, President, BMW Group India, said.
The locally produced MINI Countryman will be introduced in two diesel variants -- MINI Cooper D Countryman and MINI Cooper D Countryman High, for the first time in India along with new petrol variant - MINI ONE Countryman.
MINI India continued to grow its presence in India with the opening of Navnit Motors, its exclusive dealership, its fifth outlet in India.
In the start-up phase, BMW Group will concentrate on successfully establishing the MINI brand in India, the company said in a statement in Chennai.
BMW Chennai plant, spread on a 40-acre land at Mahindra World City in Singaperumalkoil, currently produces BMW 3 series, BMW 5 series, BMW X1, BMW X3, the statement added.
Besides MINI Cooper, the company in 2013 will also produce BMW 7 series and the BMW 1 series, it said.
"With the production of MINI Countryman at the BMW Plant Chennai, MINI is the first premium small car to be locally manufactured in India and expects significant growth over the medium and long-term," it said.
The cars manufactured from the facility would fulfil the same quality standards that apply to production of BMW group models worldwide, the statement said.
Luxury car maker BMW is set to manufacture the iconic Mini brand in the country.
The company will start manufacturing the compact SUV, Mini Countryman, at its Chennai plant next month. It is expected to hit the Indian roads by the end of the year
PINTU KUMAR OJHA
P.G.D.M2ND
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