Honda to launch new sedan 'Amaze'

DELHI: Late as it may be in entering the diesel segment in the Indian auto market, Honda is, however, leaving no stone unturned to ensure that its entry level sedan 'Amaze', slated for launch next month, becomes a success.

Apart from readying maintenance package, extended warranty schemes and exchange offers with the Amaze, top executives of the company's Indian arm Honda Cars India Ltd (HCIL) are even doing home visits of first time buyers, who bought its Brio hatchback earlier, to learn from their needs.

"The Amaze is a critically important car for us. Not only that we are entering a new segment of entry level sedan, we are also introducing our first diesel engine here. It is a growing segment and this should help us grow," HCIL senior vice president (sales and marketing) Jnaneswar Sen told PTI.


NAME - MD. ABDUL WAHAB
CLASS - PGDM 2nd sem