"If you take a big chance, you can get big success" - Man Jit Singh, CEO, MSM

By Anindita Sarkar, March 20, 2013

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Man Jit Singh
CEO, MSM

Come April 3 and a fresh struggle will begin in Indian homes for control of the remote. Cricket's annual extravaganza, the Indian Premier League, tends to do that to families. This is the perfect time, then, to ask the CEO of Multi Screen Media (MSM, still identified by many as the Sony network) about the role and importance of IPL for the broadcaster.

Man Jit Singh came over after nearly three decades in the US to join MSM as non-executive chairman in 2007. When the CEO's position became available in 2009, Singh took interim charge and was then confirmed some months later as a fulltime chief executive. Excerpts from the interview:

Q. How has the role and importance of IPL within the MSM network changed over the last six years?

The IPL is not just a premier sports property today but the largest sports property in India. It is an extremely profitable part of our business. It is also very significant primarily because it all
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