Monday, March 11, 2013

PepsiCo expected to name new marketing chief within weeks

PepsiCo is expected to name the successor to Salman Amin, its outgoing chief marketing officer, in the next few weeks.
PepsiCo: new marketing chief announcement expected soon
PepsiCo: new marketing chief announcement expected soon
Amin is leaving PepsiCo to join SC Johnson, the owner of Pledge and Mr Muscle. He will take on the role of chief operating officer for the company's North America market.
Amin was with PepsiCo for 18 years in a number of roles across the food-and-drinks sectors. He took on the top marketing role in May 2012 and was responsible for global marketing strategies.
During Amin's time in the role, PepsiCo launched its first global marketing campaigns for its flagship Pepsi brand and is set to launch one for Doritos.
Zein Abdalla, president of PepsiCo, said: "Salman has made contributions that have touched nearly every market in which we do business."
According to PepsiCo sources, a successor is expected to be announced in the coming weeks.


md . Shane Haider
pgdm  2 sem

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