Taipei: Apple Inc. is cutting fourth-quarter orders for
its new iPhone 5c from assemblers in Taiwan, the Wall
Street Journal reported.
Pegatron Corp. was told orders would be reduced
by less than 20% and Hon Hai Precision Industry Co. was informed
orders would be cut by a third, the Journal said, citing unidentified people
familiar with the matter. One component supplier was notified of a 50% cut in
orders for parts, the newspaper reported.
Apple, the world’s most-valuable
technology company, began selling the iPhone 5c last month on the same day its
more expensive iPhone 5s went on sale. The cheaper handset is a reconfigured
version of last year’s device with a plastic casing that comes in five colors.
Kuo Mingchi, an analyst at KGI Securities Co. in Taipei, on 11 October cut
his estimate for fourth-quarter shipments of the 5c by 33%, citing weak orders.
Chinese technology news website CTech on 10 October reported that
production had been halved, citing people close to the manufacturers which it
didn’t identify.
Simon Hsing, a spokesman for Hon Hai, and Charles Lin, chief financial officer at Pegatron,
both declined to comment on customer orders. Takashi Takebayashi, a Tokyo-based spokesman for
Apple, didn’t immediately return a telephone call seeking comment.
The iPhone 5c began US sales on 20
September with a suggested price of $99 for a 16-gigabyte model with a service
contract. BLOOMBERG
PRIYA SINGH
PGDM -2ND
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