India on red alert as 'super cyclone' Phailin nears east coast
BHUBANESWAR: Rain and wind lashed India's east coast and nearly 400,000 people fled to cyclone shelters after the government issued a red alert and warned of severe damage when one of the largest storms the country has ever seen makes landfall later on Saturday.
Muslims and Hindus gathered at mosques and temples in Odisha state, praying Cyclone Phailin would not be as devastating as a similar storm that killed 10,000 people 14 years ago. Heavy rain pounded coastal villages in neighbouring Andhra Pradesh.
Phailin was packing winds of at least 220 kmph (137 mph) on Saturday morning and was expected to cause a 3.4 metre (11-foot) surge in sea levels when it hits the coast in the evening, the India Meteorological Department said in a statement.
"The storm has high damage potential, considering windspeed,"Lakshman Singh Rathore, head of the weather department, said on Friday.
Muslims and Hindus gathered at mosques and temples in Odisha state, praying Cyclone Phailin would not be as devastating as a similar storm that killed 10,000 people 14 years ago. Heavy rain pounded coastal villages in neighbouring Andhra Pradesh.
Phailin was packing winds of at least 220 kmph (137 mph) on Saturday morning and was expected to cause a 3.4 metre (11-foot) surge in sea levels when it hits the coast in the evening, the India Meteorological Department said in a statement.
"The storm has high damage potential, considering windspeed,"Lakshman Singh Rathore, head of the weather department, said on Friday.
How Coke overtook Pepsi in Thailand: Jesus Ferreira
Coca-Cola’s IMC manager for Thailand arrived in mid-2011, when the Coca-Cola (24 pc) trailed Pepsi’s market share of 38 pc
For the past 16 years, Ferreira had worked for Coke in Mexico and he was used to the flagship brand dominating the market. “Mexico was Coke’s first international market and has the world’s highest per-capita consumption,” explained Ferreira. “It also has around 90 per cent market share in the cola segment.”
In contrast, Coke’s market share in Thailand was only about 24 per cent, compared with Pepsi’s 38 per cent. In addition, the red cola’s marketing strategy in Thailand was very different from Mexico’s. To make thnigs worse, the locals immediately renamed Ferreira as “Fey”.“Marketing in Mexico is very much in touch with the local culture and very emotional, and Thailand’s was largely promotional at the time, focusing on the drink as ‘energising refreshment’," Ferreira recalled. "Also, we were only second in a very competitive Cola market."
But things were about to change for Coke. In October 2011, the floods hit Thailand, and the brand, in partnership with its media agency, Initiative, launched ‘A million reasons to believe in Thailand’.
“The decision we made was, let’s focus much more on helping people, rather than just selling cola," Ferreira said. "We changed our advertising to promote donations to the Red Cross, donating all the media space we had. We maintained our support to the society for about three months, and then in January we launched a campaign that spoke of hope—of the clouds parting and the sun shining again, with reasons to believe in Thailand.”
vimal singh
pgdm 1st
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