Monday, March 4, 2013

04 March 2013 

Ford launches its new car in India

Ford launches the new car with new technologies at Taj Palace in New Delhi

 Ford Fiesta PowerShift
 
Ford India launched the New Ford Fiesta AT at the Taj Palace in New Delhi on Tuesday. Michael Boneham, president and managing director of Ford India, unveiled the car with dual-clutch six-speed technology for the Indian auto market.
The new vehicle instantly garnered an enormous degree of hype in the media since its news about the launch was released. New Ford Fiesta is expected to give firm competition to others in the C segment.
It features technologies like Voice-Control with Bluetooth, Cruise Control, Hill-Launch Assist and Ford Grade-assist and Rear Parking sensors.
"The all-new Fiesta Powershift Automatic really opens up the segment by making the aspirational become achievable. With class-leading features like Voice-control with Bluetooth, Cruise- control and Rear-parking sensors, it offers our customers the next level of comfort and convenience." said Michael Boneham, president and managing director of Ford India at the launch of the Fiesta PowerShift Automatic.
"We are democratizing technology and going further in our efforts to understand what our customers want. The launch of PowerShift technology offers the best in class comfort, fuel efficiency, performance and affordability. The all-new Fiesta Automatic PowerShift, is the right sedan that befits the desired esteem and attitude of our customers, with zero maintenance transmission and hence low cost of ownership, class-leading features and best-in-class fuel-efficiency." Boneham added.
It requires no maintenance for 10 years or 240,000 kms.

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