Ford India launched the New Ford Fiesta AT at the Taj Palace in New
Delhi on Tuesday. Michael Boneham, president and managing director of
Ford India, unveiled the car with dual-clutch six-speed technology for
the Indian auto market.
The new vehicle instantly garnered an enormous degree of hype in the
media since its news about the launch was released. New Ford Fiesta is
expected to give firm competition to others in the C segment.
It features technologies like Voice-Control with Bluetooth, Cruise
Control, Hill-Launch Assist and Ford Grade-assist and Rear Parking
sensors.
"The all-new Fiesta Powershift Automatic really opens up the segment by
making the aspirational become achievable. With class-leading features
like Voice-control with Bluetooth, Cruise- control and Rear-parking
sensors, it offers our customers the next level of comfort and
convenience." said Michael Boneham, president and managing director of
Ford India at the launch of the Fiesta PowerShift Automatic.
"We are democratizing technology and going further in our efforts to
understand what our customers want. The launch of PowerShift technology
offers the best in class comfort, fuel efficiency, performance and
affordability. The all-new Fiesta Automatic PowerShift, is the right
sedan that befits the desired esteem and attitude of our customers, with
zero maintenance transmission and hence low cost of ownership,
class-leading features and best-in-class fuel-efficiency." Boneham
added.
It requires no maintenance for 10 years or 240,000 kms.
IFAT PARWEEN
PGDM 2ND SEMESTER
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