BSE Sensex surges on sustained buying by funds
PHOTO: Reuters
The index had gained 205.02 points on Thursday. The stock market was closed on Friday on account of "Muharram".
Brokers said sustained buying by funds and retail investors tracking a firming trend on other Asian bourses, as US markets surged to new record highs on Friday after Federal Reserve chief nominee Janet Yellen bolstered expectations of the Fed keeping the flow of easy money, mainly buoyed the trading sentiment here.
The 30-share index of the Bombay Stock Exchange rose by 301.61 points, or 1.48 per cent, to 20,701.03 points with all sectoral indices, led by banks and realty, gaining up to 2.60 per cent.
The 50-share National Stock Exchange Nifty moved up by 83.70 points, or 1.38 per cent, to 6,139.85.
Among other Asian markets, Hong Kong's Hang Seng rose by 1.59 per cent while Japan's Nikkei was up by 0.58 per cent in early trade on Monday.
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MOBILE NEWS: Advertisers 'underspend' on mobile marketing
12 November 2013
- This month really has been the month of mobile. It celebrated its 40th anniversary, evolving from wh
- Sarah Weller, MD of Mubaloo and B2B trainer, discusses the expanding opportunities for mobile as a c
Smartphones convert three times as many sales as previously thought, according to new research by ResponseTap.The discrepancy has arisen because the majority of brands only track sales conversions when they take place within the smartphone browser. However, many customers research brands on a mobile device but then call to purchase.
On average 0.4 per cent of smartphone browsing results in a transaction. But when you include transactions made via a phone call, the figure jumps to 1.3 per cent.
The data is significant as advertisers typically allocate online marketing spend to different devices based on the proportion of sales that can be attributed to them. Response Tap says the research suggests that until now advertisers have been underspending on mobile marketing.
Ross Fobian, CEO of ResponseTap, said: “This data emphasises how important it is to track and analyse your telephone calls to fully understand how customers are researching and purchasing your products. Only then can you ensure you are optimising your marketing spend.
“We know that customers often want to speak to a real person before a purchase, but it's now clear that this is particularly the case when someone is checking you out on a smartphone. It also shows far more shoppers begin their purchase journey on a smartphone than previously thought. Investing a higher proportion of marketing spend to attract their attention .
rahul singh 1 st
pgdm 1 st year
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