Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion. The magazine looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization. Marketing News also covers the industry’s basics, the core concepts around which winning programs are built. And Marketing News tells these stories through case studies and conversations with marketing’s thought leaders. AMA members and subscribers find relevant and timely content in every issue.

ABHISHEK KUMAR

PGDM 1ST YR