Water purifier market may grow 229% by 2017

 

 BHUBANESWAR: The water purifier market in India is expected to grow 229 per cent, up from Rs.18.64 billion in 2012 to Rs 61 billion in 2017, market research firm Market Pulse said on Thursday.


The firm carried out an extensive survey among 10,000 households in 62 towns to glean consumer behaviour over the last few years to arrive at its conclusion.

"Nearly 67 per cent of the Indian households do not treat drinking water and those who treat were found to be relying largely on age-old boiling method. This situation has given rise to the water purifier market," Market Pulse chief executive officer Ejaz Hoda said. 

The industry offers three types of water purification technology - reverse osmosis (RO), ultraviolet (UV) and offline or storage water purifiers.

The RO purifier market is likely to grow to more than three million units valued at almost Rs 41 billion in 2017 from the existing 786,000 units valued at almost Rs 10 billion, he said.

In the category of RO water purifiers, Kent and Eureka Forbes are the largest players; they have a combined market share of more than 70 per cent.

Pureit water purifiers from Hindustan Unilever and TATA Chemicals' Swach are the main players in the offline category.

Aquasure and AquaGuard from Eureka Forbes continue to dominate the ultraviolet water purifier category.  

ABHISHEK KUMAR 

PGDM 1ST YR