L'Oreal India expects 10-15% growth in local market
MUMBAI: L'Oreal India, part of the euro 21 billion L'Oreal SA, on Sunday said it expects 10-15 per cent growth in the Indian market.
"Our turnover stood at Rs 1,600 crore in 2012. We expect double digit growth of 10-15 per cent in the Indian market," L'Oreal India head, Professional Products Division, Aseem Kaushik said here.
The company sees good potential for growth in the domestic cosmetics market. The market size for professional skin and hair care is estimated to be at Rs 2,500 crore in urban India and it is growing at about 15 per cent y-o-y basis, he said.
L'Oreal Professional Products category offers various brands in skincare, Kerastase,
and Matrix. These have about 400 products in total, which are sold
through salons. Under the skincare brands category it offers luxury
brand - Keraskin and the recently acquired Cheryl's brand.
Cheryl's Cosmeceuticals had a distribution network spanning over 10,000
salons in India and a turnover of approximately Rs 20 crore in 2012. It
has a very wide product range under its umbrella from skincare, body
care, lip care and anti-acne products to waxes, facial kits, sunscreen and fairness creams.
"Following the acquisition, Cheryl's, a homegrown brand, will soon be
available not only at L'Oreal's 35,000 salons in India, but also in Sri
Lanka, Nepal and Bangladesh," Kaushik said.
L'Oreal trains
about 1,25,000 hair-dressers every year at its salons and at 60 of its
academies and studios across the country, he revealed.
Kaushik
pointed out that the biggest challenge in the Cheryl's rollout was
training people to use the products as it is a professional cosmetics
range.
md. abdul wahab
PGDM 3rd
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tablet or laptop can guide you to the nearest store that has the
chocolate cookie range on its shelves.
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