Mobile banking gains momentum: monthly deals up 150% in 2013
11 Nov 2013 01:01,
There are more people using mobile phones than bank accounts in India.
Mobile banking is gaining momentum as banking transactions by customers
grew by 150% to Rs. 1,566 crore in September from Rs. 625 crore in
January this year.
"Sharp rise in the use of smartphones and tablets has worked in favour
of mobile banking," said Rajiv Anand, president-retail banking, Axis
Bank. "Smartphones and various banking apps (software applications) have
made mobile banking simpler and safer for customers."
Total number of transactions grew by 29% to 7,169,429 in September from
5,554,327 in January 2013, according to the Reserve Bank of India data.
Mobile banking is comparatively a new phenomenon in India as it started
in 2000 when HDFC Bank became the first bank to launch mobile banking.
Initially, banks did not see much transactions but a big shift happened
with the advent of smartphones.
Though, smartphones are now generating major traffic on mobile banking,
banking transactions
can
also be done on basic phones.
"Prices of smartphones have fallen significantly in the last few years
and interned data charges have also declined, which has prompted
customers to use mobile for banking transactions," said Rajeeb
Chatterjee, head mobile banking and ATM, HDFC Bank.
According to banks, customers in the urban areas are the major users of
mobile banking.
"It is just the beginning. Mobile banking is set to witness a rapid
growth in future with rise in the use of smartphones," said Chatterjee.
At present, private banks are major players in the mobile banking space.
ICICI Bank saw Rs. 389 crore mobile transactions during September while
HDFC Bank saw Rs. 347 crore transactions in the same month.
NAME-
SARVESH KUMAR SINGH
PGDM 1st SEM
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