Presentation: afaqs! TV Special

The last couple of years have seen much action in the television broadcasting business in India. An exhaustive report on what is happening!

Years 2012 and 2013 (till October) have seen lots of developments in the Indian television broadcasting industry. Digitisation, a strict ad cap, content guidelines, consolidation and newer technology have kept TV broadcasters on their toes.
There was an array of new channels, show launches in Hindi, English GECs and movies, during the period. The emerging trends were - narrowing gap between Hindi movies' theatrical release and television premieres, and reduction in time lag between American shows' US and India telecasts.
It was a mixed bag for the music and youth entertainment genre. A few new music channels came up, but a prominent one like Channel V dropped all its music content. The kids' genre, meanwhile, was the most active as it started targeting increasingly younger children.
Infotainment is an expensive genre to be in and that probably is the reason why there were no new channel launches in the space. One of the major developments in the genre has been localisation of content.
The news genre had a tough time tackling with the various industry regulations including 10 +2 minutes ad cap, which if implemented will result in 15-20 per cent revenue drop.
With badminton, boxing, football, motor racing and other sports lighting up TV screens, sports broadcasting in India is inclined to change.

Tanay Tapas
PGDM 1st