Thursday, November 14, 2013

Retailers launch exchange, buyback offers for iPhone 5C

It's been about two weeks since the new Apple iPhones went on sale in India and we are already learning about the exchange or buyback schemes for the iPhone 5C.

Vijay Sales has started a new offer - if you exchange an iPhone 4 for iPhone 5C, you will get a minimum discount of Rs 12,000. This means, the iPhone 5C, which is retailing for Rs 41,900, will cost Rs 29,900 under this scheme.

While many who purchased their iPhone 4 in 2010-11 might consider it to be a great deal, worth cashing, one can still get the same price for the iPhone 4 in the local market. Irrespective of this deal, if the iPhone 4 is in good condition, dealers are paying around Rs 12,000 for this smartphone. So this doesn't bound one to buy the iPhone 5C in exchange of the iPhone 4.

Also, this isn't an official scheme introduced by Apple or supported by the official distributors, one of whom confirmed to BUSINESS TODAY that schemes are being offered by retailers on their own intiative.

The distributor also said that Apple has not yet introduced any such scheme and even distributors are not offering any financial support to dealers on this front.
http://media2.intoday.in/btmt/images/stories/iphone5c_505_111413045712.jpg
A Mumbai-based dealer said whenever such a scheme (exchange or buyback) is introduced, they receive an email from the distributor stating the same.

Interestingly, within the first few hours of the iPhone launch in India, the 5S was completely sold out while the 5C wasn't much in demand. Due to the shortage of the iPhone 5S stocks, the units were billed in limited quantity and were bundled with the iPhone 5C. So, the dealers were forced to buy the iPhone 5C stock irrespective of the slow movement in the market.

As reported earlier, the iPhone 5C is retailing for around Rs 30,000 in the gray market even before the official India launch. But the devices sold in the gray markets come without bill and without India warranty.


ABDUL WAHEED
PGDM 2nd YEAR
 

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