Cynthia Says: September 23rd, 2010 at 5:05 pm

First off, I prefer to be paid in chocolate bars – in case anyone is interested in hiring me. . .

Second, I never begrudge anyone a chance to make a buck — except — when it’s fraudulent or even close to it. I don’t mind ads on blogs or even paid reviews, but I do expect bloggers to be honest and not give a rave review to a child’s toy that breaks every safety law on the books or sun tan lotion that turns you green.

I recently saw a post from a mommy blogger where she pulled back a contest for a product that upon regular use gave her child a rash. She was upfront about the fact that she no longer endorsed the product and she removed the giveaway. I’m sure that wasn’t easy for her to put in print, but that’s the way it should be.

I would like to think that not everyone is writing purely for the buck – actually, no one is writing just to make money, it would be like coal mining purely for the fun of it. I think everyone should love (or at least like) their job but writers in particular have to enjoy the craft or it’s not worth doing, even for a $25 Amazon GC.

NIRAJ KUMAR

PGDM 1ST.

Y FRANK REED ON SEPTEMBER 22, 2010 Earned Media or Cash Register Ringing? Social Media Says Cha-ching! 2

Do you think that a bad economy can’t make just about anybody consider anything for a buck? Well, new research shows that the pristine and highly moral world of the bloggers are more for sale than ever before. Of course, I am being just a bit facetious because basically at heart the blogging world is pure and strictly here for the greater good. Rats! There I go again. Maybe there needs to be some research to settle this issue?

Fortunately, eMarketer and IZEA has done that and it appears as if the idea of “earned media” sounds much better as theory rather than reality. Are you really surprised?

NIRAJ KUMAR

PGDM 1ST.

Y FRANK REED ON SEPTEMBER 22, 2010 Earned Media or Cash Register Ringing? Social Media Says Cha-ching! 2

Do you think that a bad economy can’t make just about anybody consider anything for a buck? Well, new research shows that the pristine and highly moral world of the bloggers are more for sale than ever before. Of course, I am being just a bit facetious because basically at heart the blogging world is pure and strictly here for the greater good. Rats! There I go again. Maybe there needs to be some research to settle this issue?

Fortunately, eMarketer and IZEA has done that and it appears as if the idea of “earned media” sounds much better as theory rather than reality. Are you really surprised?

Earned Media or Cash Register Ringing? Social Media Says Cha-ching!

Earned Media or Cash Register Ringing? Social Media Says Cha-ching!

2

Do you think that a bad economy can’t make just about anybody consider anything for a buck? Well, new research shows that the pristine and highly moral world of the bloggers are more for sale than ever before. Of course, I am being just a bit facetious because basically at heart the blogging world is pure and strictly here for the greater good. Rats! There I go again. Maybe there needs to be some research to settle this issue?

Fortunately, eMarketer and IZEA has done that and it appears as if the idea of “earned media” sounds much better as theory rather than reality. Are you really surprised?

Social media advertising company IZEA surveyed Twitter users, blog writers and other social media publishers about their openness to sponsorship of their social content. More than half said they had already monetized their activities, and almost a third more wanted to. Overall, 71.3% had been offered some kind of incentive, like cash, free products or coupons, for a blog post or tweet promoting a brand.

NIRAJ KUMAR
PGDM 1ST. 

RIL down 3% in 3 days, investors lose Rs 10,856.16 cr

RIL down 3% in 3 days, investors lose Rs 10,856.16 cr


MUMBAI: Extending its losing streak for the third consecutive session, energy major Reliance Industries fell by 1.6 per cent on the Bombay Stock Exchange today, dragging the broader Sensex down by 80.71 points.

Heavy profit-booking caused shares of Reliance Industries (RIL) to fall by 1.6 per cent to Rs 1,002.95 on the BSE, which was the major contributor to the benchmark Sensex's fall.

"The laggardly performance of the stock is driven by heavy profit-booking and dearth of fresh buying by investors," Geojit BNP Paribas Research Head Alex Mathews said.

The Mukesh Ambani-controlled firm had declined by 1.32 per cent to Rs 1,019.25 yesterday. The energy major has shed 3.53 per cent on the BSE in the past three straight sessions, translating into a wealth erosion of Rs 10,856.16 crore and bringing down its market capitalisation to Rs 3,29,200 crore as of the end of trade today.

On the National Stock Exchange, the scrip saw a similar downtrend and closed 2.27 per cent down at Rs 996.90.

However, bucking the overall weak trend in the market, oil and gas major ONGC jumped by 1.82 per cent to Rs 1,426, making it the major gainer in the Sensex pack.

ONGC had yesterday made two discoveries in the Krishna- -Godavari and Cambay basin and notified a gas find in the Vygreswaram Southwest-1 well of the KG onshore to the Directorate General of Hydrocarbons (DGH).

Oil and gas companies ended the day on a mixed note, with BPCL down by 0.13 per cent and Cairn India by 1.83 per cent, while IOC was up by 0.39 per cent and HPCL by 0.41 per cent.

The BSE benchmark Sensex ended today's session on a weak note, shedding 80.71 points to 19,861.01


ROHIT KALIA
PGDM 1ST SEM

What's new in the new Hyundai i10

Hyundai Motor India Limited (HMIL) today launched the new generation i10 which has gone through a design change and refreshed engines along with new interiors. The highlight of the transformation is the front look which has become muscular and sporty. Interiors too give an upmarket feeling and plastics have been put together nicely. The next few clicks will provide you with details about the new significant features of the i10 and the last couple of slides provide you with the specifications and the pricing for all 10 variants

ROHIT KALIA
PGDM 1ST SEM

Gold, silver soar to new record high on global surge

MUMBAI: Gold and silver prices soared to create a new record high at the bullion market here today, on heavy stockists and speculative driven buying supported by surging international markets.

"The sudden revival seems to be cited as investors and traders shifting funds from beleaguered equity markets to precious metals as a better avenue," traders said.

"Though gold was creating fresh new highs in overseas markets everyday, the local investors were chasing equities and ignoring the yellow metal. As of now it is a complete U- turn owing to stocks scary valuations," they added.

Standard gold (99.5 purity) shot up by Rs 150 per ten grams to close at Rs 19,210 from Tuesday's closing level of Rs 19,060.

Pure gold (99.9 purity) also rose by a similar margin of Rs 150 per ten grams to finish at Rs 19,300 as against Rs 19,150 previously.

Silver ready (.999 fineness) jumped by Rs 440 per kilo to end at Rs 33,195 from Rs 32,755. It touched an high of Rs 33,275 in early trade.

In Europe, Gold was near record high planning to breach $1,300-level an ounce, while silver flirted with 30-year peaks as the threat of currency devaluation lifted interest in the metals.

Spot gold was bid at $1,292.00 an ounce in early trade, as against $1,289.60 late in New York on Wednesday.

Spot silver was bid at $21.06 an ounce, after hitting a two-and-a-half-year high of $21.21


ROHIT KALIA
PGDM 1ST SEM