- Building reliable brand advocates. The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead. Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction.
- Excelling in one area rather than being all things to all people. This will be a year for small businesses to focus on their unique niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate
- Creating quality content as a viable marketing tool. Social media marketing and content marketing go hand-in-hand, and this is the year businesses will create useful content that adds value to the online conversation and to people's lives. The Web is a cluttered place. Amazing content is essential to break through the noise.
- Moving more marketing dollars to social media. Statistics show that large and small companies are shifting budget dollars to social media and other digital marketing initiatives and away from print and radio advertising. Consumers spend more time online than ever and to reach them and stay competitive, small businesses need to have a presence on the social Web.
- Tracking brand reputations on the social Web in greater detail. Social media has given consumers a large platform to voice their opinions, and small-business owners are realizing the importance of actively monitoring their reputation on the Web. With dashboards and social media aggregators like Hootsuite and Spredfast, it's easier than ever for small businesses to develop, nurture and track their stature online By :-Manoranjan kumar.
Thursday, February 9, 2012
Five trends of marketing
Wednesday, February 8, 2012
AdGlobal launches portal, targets 15K pack sales
New Delhi: Internet marketing company AdGlobal360 (AGL) has launched a new web portal, YoFroggy.com, which will provide website domain booking and hosting services to customers in India.
“YoFroggy will provide end-to-end service to our customers from registration of domain name to development of website to promoting and marketing of website. Our attempt is to sell 15,000 packages by end of 2012,” AGL India head Rakesh Yadav said.
YoFroggy has divided its offerings into three categories, viz jumpstart, essential, business plus and enterprise plan, starting at Rs. 1,999, Rs. 3,499, Rs. 4,100 and Rs. 4,999, respectively, on a linux hosting platform. All these packs will have complimentary website builder tool.
“We will also provide free website analysis. In all packs, except jumpstart plan, we will provide search engine optimization service. This will enhance the visibility of website,” Yadav said.
The company will also offer technical human interface support to its customers for Rs. 4,999 to help them use tools for developing their website.
AGL has tied up with Australia-based Melbourne IT for providing a hosting service to its clients.
YoFroggy is also providing mobile phone website development and hosting services.
Prakash yadav
pgdm 2nd sem
“YoFroggy will provide end-to-end service to our customers from registration of domain name to development of website to promoting and marketing of website. Our attempt is to sell 15,000 packages by end of 2012,” AGL India head Rakesh Yadav said.
YoFroggy has divided its offerings into three categories, viz jumpstart, essential, business plus and enterprise plan, starting at Rs. 1,999, Rs. 3,499, Rs. 4,100 and Rs. 4,999, respectively, on a linux hosting platform. All these packs will have complimentary website builder tool.
“We will also provide free website analysis. In all packs, except jumpstart plan, we will provide search engine optimization service. This will enhance the visibility of website,” Yadav said.
The company will also offer technical human interface support to its customers for Rs. 4,999 to help them use tools for developing their website.
AGL has tied up with Australia-based Melbourne IT for providing a hosting service to its clients.
YoFroggy is also providing mobile phone website development and hosting services.
Prakash yadav
pgdm 2nd sem
Porngate: Weak cyber act may not find Karnataka ministers guilty
Viewing porn is not a punishable offence, under the Indian IT Act, but transmitting it, publishing it or spreading it around is a culpable act.
saket kumar
pgdm 2nd sem
saket kumar
pgdm 2nd sem
SIT finds no evidence against Narendra Modi in Zakia case
The SC had asked the SIT to probe Jafri's allegation that the Gulbarg Society massacre, in which 67 people were killed, was result of a larger conspiracy.
shiv kumar gautam
pgdm 2nd sem
shiv kumar gautam
pgdm 2nd sem
model role
we want oyur model is very simple
saket kumar
bipin kumar
shiv kumar gautam
pgdm 2 nd sem
saket kumar
bipin kumar
shiv kumar gautam
pgdm 2 nd sem
MCX-SX LATEST
MCX Stock Exchange Ltd (MCX-SX), embroiled in a legal tussle with India’s market regulator, could face another hurdle in its attempt to get a licence for equity trading.
A majority of MCX-SX’s shareholders have trading rights in its currency derivatives platform. This is not in conformity with the Securities and Exchange Board of India’s (Sebi) ownership norms that forbid firms with trading rights from owning more than 49% of a stock exchange, adding a new twist to the dispute between the two.
The issue came to light after Sebi issued a show-cause notice to another exchange, the United Stock Exchange of India Ltd (USE), over similar issues recently.
Trading members have a 49.75% stake in USE and account for more than a quarter of the governing board, another alleged violation of Sebi’s rules.
Sebi had found MCX-SX non-compliant with ownership norms in 2010.
It objected to the manner in which Multi Commodity Exchange of India Ltd (MCX) and Financial Technologies (India) Ltd (FTIL) pared their stakes in the exchange by issuing warrants to banks and financial institutions, and found them acting in concert. MCX-SX filed a writ petition against the order. The Bombay high court has reserved its judgement on the case.
Sebi said the promoters hold stakes of roughly 72%, including economic interest, but MCX-SX said the two hold just 5% each and the rest of the shareholding vests with banks and other financial institutions who own the warrants.
The promoters of the exchange—MCX and FTIL, which originally held 51% and 49%, respectively—lowered their shareholding by divesting 16% to financial institutions and later issuing warrants to the extent that they held 5% each.
However, MCX-SX’s claims and the data on ownership available on its website suggest a different scenario as trading members account for roughly 83% shareholding.
Since a large part of MCX-SX’s stake is divided among banks and financial institutions, most of whom trade currency derivatives on the bourse, the stake of shareholders with trading rights is higher than in other exchanges.
This issue has not been flagged in the court case between Sebi and MCX-SX, but could assume importance in case the Bombay high court quashes Sebi’s order and upholds MCX-SX’s claims, a person with direct knowledge of the matter said on condition of anonymity.
“If Sebi’s interpretation is dismissed by the court, then the issue of shareholders with trading rights becomes relevant, going by MCX-SX’s submissions in court,” the person added.
prohit chauhan
pgdm 2 nd sem
A majority of MCX-SX’s shareholders have trading rights in its currency derivatives platform. This is not in conformity with the Securities and Exchange Board of India’s (Sebi) ownership norms that forbid firms with trading rights from owning more than 49% of a stock exchange, adding a new twist to the dispute between the two.
The issue came to light after Sebi issued a show-cause notice to another exchange, the United Stock Exchange of India Ltd (USE), over similar issues recently.
Trading members have a 49.75% stake in USE and account for more than a quarter of the governing board, another alleged violation of Sebi’s rules.
Sebi had found MCX-SX non-compliant with ownership norms in 2010.
It objected to the manner in which Multi Commodity Exchange of India Ltd (MCX) and Financial Technologies (India) Ltd (FTIL) pared their stakes in the exchange by issuing warrants to banks and financial institutions, and found them acting in concert. MCX-SX filed a writ petition against the order. The Bombay high court has reserved its judgement on the case.
Sebi said the promoters hold stakes of roughly 72%, including economic interest, but MCX-SX said the two hold just 5% each and the rest of the shareholding vests with banks and other financial institutions who own the warrants.
The promoters of the exchange—MCX and FTIL, which originally held 51% and 49%, respectively—lowered their shareholding by divesting 16% to financial institutions and later issuing warrants to the extent that they held 5% each.
However, MCX-SX’s claims and the data on ownership available on its website suggest a different scenario as trading members account for roughly 83% shareholding.
Since a large part of MCX-SX’s stake is divided among banks and financial institutions, most of whom trade currency derivatives on the bourse, the stake of shareholders with trading rights is higher than in other exchanges.
This issue has not been flagged in the court case between Sebi and MCX-SX, but could assume importance in case the Bombay high court quashes Sebi’s order and upholds MCX-SX’s claims, a person with direct knowledge of the matter said on condition of anonymity.
“If Sebi’s interpretation is dismissed by the court, then the issue of shareholders with trading rights becomes relevant, going by MCX-SX’s submissions in court,” the person added.
prohit chauhan
pgdm 2 nd sem
Tuesday, February 7, 2012
Growth In Mobile Marketing
We've heard about it for years, but it seems that 2011 might be the year that mobile marketing finally grows up and plays with the big boys. Over the past year, growth in mobile marketing has risen dramatically on many fronts. With apps, mobile search advertising and now retail, the mobile marketing space is delivering the numbers (and revenues).
In today's guest post, Pavel Webb from TextMagic gives us some global insights into mobile marketing. If you're not using mobile as a marketer just yet, consider how quickly this marketing channel is moving.
Let's have a look at what's happening in mobile marketing.
Everywhere you look you see more on the power of mobile marketing. As a field, mobile marketing has been growing faster than almost any other marketing segment from both a user and advertising standpoint. Until now yo may have been considering mobile marketing but haven't yet integrated it into your marketing mix. There are a number of ways to get started and the best way is to see what industry leading brands are doing.
Brands are creating their own apps
With over 300,000 apps developed in the last three years and with a predicted 29 billion app downloads this year alone, the demand for apps is rising and is expected to peak around 2013. Brands have realized the power of being able to push their content out to mobile users with many well-known retail companies, utilities and restaurant chains jumping onto the handset with their own branded apps.
Mobile advertising
Mobile advertising spend worldwide is expected to break US$3.3billion by the end of 2011 and is predicted to rise to a massive US$20.6 billion by 2015. The main gainers here are in mobile paid search advertising and local mobile ads. In the US, over half of all mobile ad spending is on local search ads.
Of course, Google is at the forefront of pushing this growth, recently announcing that mobile website quality is now a ranking factor in their AdWords mobile ad ranking. They have even gone so far as to invest in a whole site dedicated to helping businesses 'go mobile' (HowToGoMo.com) by optimizing their websites and advertising. Interestingly, in Germany mobile web advertising remains the most effective form of mobile advertising.
SMS marketing
2011 marks a banner year for SMS, with over 8 trillion SMS messages predicted to be exchanged by the end of the year. For marketers, SMS remains a popular choice, especially as it reaches nearly all the 4 billion handsets out there.
SMS marketing is most effectively used as a way to engage customers by offering a level of service via reminders, notices and coupon codes. As well, various countries show a preference for opt-in SMS marketing, especially the UK and France.
Retail now biggest growth category
Although not specifically advertising, we thought it was worth mentioning the massive change in user behavior, because this is where the advertising spend in 2012 will likely focus. According to eMarketer, mobile retail use over the past year has risen an astonishing 95% rise among US mobile users.
What's more important for retailers and marketers to pay attention to is why those users are visiting mobile retail sites. The same study revealed among mobile users visiting retail sites:
- 46% are researching prices
- 36% are looking for coupons or promotions
- 28% are researching new products
- 13% purchased a product
No doubt that tablet use, like Apple's iPad, are pushing these numbers upwards and it's not going to slow down any time soon as mobile internet use is predicted to surpass desktop internet use some time in 2014.
by :
NityaNand Singh
PGDM 2nd
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