Friday, September 24, 2010

Y FRANK REED ON SEPTEMBER 22, 2010 Earned Media or Cash Register Ringing? Social Media Says Cha-ching! 2


Do you think that a bad economy can’t make just about anybody consider anything for a buck? Well, new research shows that the pristine and highly moral world of the bloggers are more for sale than ever before. Of course, I am being just a bit facetious because basically at heart the blogging world is pure and strictly here for the greater good. Rats! There I go again. Maybe there needs to be some research to settle this issue?
Fortunately, eMarketer and IZEA has done that and it appears as if the idea of “earned media” sounds much better as theory rather than reality. Are you really surprised?
NIRAJ KUMAR
PGDM 1ST.

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