TV ad market to expand: report
Mumbai: India will emerge as the third largest television advertising market by 2016 behind Japan and China, said a report.
With a compounded annual growth rate (CAGR) of 15%, television ad revenue in India will overtake Australia and Korea to touch $5.4 billion (Rs. 26,325 crore), said the report titled The India TV Industry—Act Two, released on Wednesday by Media Partners Asia Ltd, a Hong Kong-based company that provides analyses of media and telecom industries.
Advertising and subscription revenue of Indian television will grow at an average 12% annually in the next five years to reach $15 billion (Rs. 73,125 crore).
Indian television executives said the medium is boosting revenue by constantly reaching new viewers.
“You have new platforms like DTH (direct-to-home) adding 8-9 million homes every year. Naturally advertising will follow,” said Rohit Gupta, president (network sales, licensing & telephony), Multiscreen Media Pvt Ltd, which runs the Sony network of channels.
Mumbai: India will emerge as the third largest television advertising market by 2016 behind Japan and China, said a report.
With a compounded annual growth rate (CAGR) of 15%, television ad revenue in India will overtake Australia and Korea to touch $5.4 billion (Rs. 26,325 crore), said the report titled The India TV Industry—Act Two, released on Wednesday by Media Partners Asia Ltd, a Hong Kong-based company that provides analyses of media and telecom industries.
Advertising and subscription revenue of Indian television will grow at an average 12% annually in the next five years to reach $15 billion (Rs. 73,125 crore).
Indian television executives said the medium is boosting revenue by constantly reaching new viewers.
“You have new platforms like DTH (direct-to-home) adding 8-9 million homes every year. Naturally advertising will follow,” said Rohit Gupta, president (network sales, licensing & telephony), Multiscreen Media Pvt Ltd, which runs the Sony network of channels.
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