7 P’s of
marketing for Reliance Communications
Product
Reliance
mobile always faced the problem of weak network. So to correct the major have
invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network.
Product has to sell itself. Now they are launching about more than 1100 network
towers to provide more coverage to its customers.
Price
There are
many ways to price a product. The pricing policy/
strategy vary in various situations. In case of
Reliance mobiles they have priced their product at a very low price & they
also come up with new plans.
Place
Another
element of Marketing Mix is Place. Place is also known as channel,
distribution, or intermediary. It is the mechanism through which goods and/or
services are moved from the manufacturer/ service provider to the user or
consumer. Reliance Mobiles do not find it very difficult to find the
distribution channel because they are the old players and distribute their
product in India.
Promotion
Another one
of the 4P’s is promotion. This includes all of the tools available to the
marketer for ‘marketing communication’. Reliance has recently started doing
heavy promotions.
Physical
Evidence
Physical
Evidence is the material part of a service. Strictly speaking there are
no physical attributes to a service, so a consumer tends to rely on material
cues. As Reliance mobile provide various rental plans.
People
Reliance
always valued their customers. They provide a very cheap call rates
affordable to the lower class.
Process
Process is
another element of the extended marketing mix, or 7P’s.There are a number of
perceptions of the concept of process within the business and marketing
literature.
Mayank Mittal
PGDM- 2nd sem
PGDM/11/22
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