John Smith’s is turning to TV for the first time to back its sponsorship of this year’s Grand National horse race.
The ad is an extension of the Heineken UK-owned beer’s ‘No Nonsense’ campaign, which was revived in 2010 when comedian Peter Kay reprised his role as the brand’s ‘No Nonsense man.’
John Smith’s commercial will be aired on digital channel Racing UK and shown on screens at Aintree race course, where the Grand National takes place, as well at other race courses across the country.
GAUTAM KUMAR
PGDM 2ND SEM.
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