BMW brings 1-series to take on Merc A class
MUMBAI: BMW has launched its most affordable car yet, the 1-series, in
India three months after rival Mercedes Benz’ brought in its A Class,
taking the luxury carmakers’ fight to the niche segment of hatchbacks.
KUNAL PATIL/HT Cricketer Sachin Tendulkar launching the BMW 1 series.
BMW has roped in cricket maestro Sachin Tendulkar to launch and endorse
the car in India. The 1-series comes with two engine options — 1.6 litre
petrol and 2-litre diesel — at a starting price of R20.9 lakh going up
to R29.9 lakh. The cars will be assembled in Chennai.
KUNAL PATIL/HT Cricketer Sachin Tendulkar launching the BMW 1 series.
BMW has roped in cricket maestro Sachin Tendulkar to launch and endorse
the car in India. The 1-series comes with two engine options — 1.6 litre
petrol and 2-litre diesel — at a starting price of R20.9 lakh going up
to R29.9 lakh. The cars will be assembled in Chennai.
BMW hopes this car will revive its fortunes, as Mercedes has
already bagged 400-plus bookings for the A Class, which is priced R22
lakh– R23.5 lakh.
“This is a strategic product that will help us enter new arenas of market. It will strengthen BMW brand in India,” said Philipp von Sahr, president, BMW Group India.
NAME- RAJ GAURAV
PGDM 1 SEM
“This is a strategic product that will help us enter new arenas of market. It will strengthen BMW brand in India,” said Philipp von Sahr, president, BMW Group India.
NAME- RAJ GAURAV
PGDM 1 SEM
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