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How lack of clarity can kill your company--and what to do about it. read »
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Reading a magazine on Sunday, I came across an ad with a headline from a company that helps build businesses. I can always use some help, so I started to read the body copy. Then I started again. It was like my eyes were on strike. Reading was hard work because of the white type on a purple background. read »
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Cue the pop culture reference. As you know I am always apt to work in a reference to pop culture as a way to drive home a point when it comes to marketing, advertising and branding. Today boys and girls I share with you what Laurel & Hardy have in common with digital marketing. read »
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A recent study showed that most marketers believe silos –both internal and external to marketing –prevent them from effectively executing campaigns. Meanwhile, Gartner’s prediction that CMOs will soon be spending more on technology than their counterpart CIOs has IT worried that marketing is going to start driving technology initiatives in a vacuum. How can CMOs build the collaborative relationships needed to drive revenue growth in today’s data-driven marketplace? As we continue to explore my five-step[...] read »
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Hiring the right employees for any size company can be extremely difficult and very time consuming. Nevertheless, recruiting top workers should be a priority for every firm and your company should be no different. read »
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Active in Sales & Marketing in the past 24 hours
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What do good marketers and good entrepreneurs have in common? An ability to identify and leverage opportunities to stand out from the crowd. But recently, Starbucks – often and rightly cited as a case study in marketing and entrepreneurship – got burned by not being a follower. While many other retailers and restaurant chains don't tolerate customers entering with firearms, Starbucks' policy had been to follow state laws, all0wing "open carry" in states where openly carrying a firearm is permit[...] read »
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A series of Forbes Insights profiles of Thought Leaders changing the business landscape: Rob Hale Jr., Founder and CEO, granite Telecommunications... read »
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