Grand i10 effect: discounts rise on Swift, Figo, Etios Liva, Beat 

 NEW DELHI: The launch of Hyundai’s latest small car, the Grand i10, has triggered a price war in the compact car segment and led to an increase in the discounts on its main rivals such as Maruti Swift, Toyota Etios Liva, Chevrolet Beat and Fordfigo

Launched a fortnight ago, the i10 is ` 20,000` 75,000 cheaper than some of its competition across petrol and diesel variants. It has notched up 10,000 bookings so far.
“Unlike the Honda Amaze and Ford EcoSport, which had only one direct product to compete with, the Grand competes at the heart of the Indian market where
NAME- RAJ GAURAV
           PGDM 1 SEM