Marketing News has a fresh take on all aspects of
marketing, from advertising to sales, B-to-B to CPG, research to
promotion. The magazine looks at the issues driving marketing, including
strategy, innovation, best practices, branding, technology and
globalization. Marketing News also covers the industry’s basics, the core concepts around which winning programs are built. And Marketing News tells
these stories through case studies and conversations with marketing’s
thought leaders. AMA members and subscribers find relevant and timely
content in every issue.
SYDNEY - U.S. stock futures and the dollar came under pressure
on Monday as a shutdown of the U.S. government seemed ever more likely,
while the euro had political troubles of its own as the Italian
government teetered on the edge of collapse.
Qvidlian, a SaaS applications producer, has announced that marketing software company, Marketo, will begin using the Qvidian Sales Playbooks and Analytics application to help improve performance of its sales development team.
Marketo will adopt Qvidian’s application to provide their Sales Development Representatives (SDRs) with a guided selling platform that will be tailored for each opportunity.
Qvidian Sales Playbooks & Analytics interprets lead data in Salesforce.com and provides the SDR team with a dynamic sales book. The book will include: appropriate messaging, content, tools, and company-wide best practices to qualify leads at higher rates.
Danielle Schaumburg, director, sales enablement and training for Marketo said: “Qvidian takes insights captured from our internal use of Marketo and Salesforce.com and turns them into action for our sales team. We look forward to expanding our use of Qvidian Sales Playbooks & Analytics to help us reinforce our sales process, close deals faster, and provide Marketo’s customers
rahul singh 1
pgdm 1 year
Shares, dollar jolted by U.S., Italian politics, China disappoints
Stock futures fall as government shutdown seems likely
NEW YORK - U.S. stock index futures fell on Sunday as a last-minute deal to resolve the budget battle in Washington appeared less likely, making a government shutdown more likely. | VideoEuro,dollar hit by political drama; yen, franc & sterling benefit
SYDNEY/TOKYO - The euro fell in Asia on Monday with Italy in the grip of a fresh political crisis, while investors sold the dollar as a midnight deadline to avert a shutdown in Washington loomed large.China funds trim suggested stock, cash allocations, raise bonds
SHANGHAI/HONG KONG - Chinese fund managers trimmed their suggested equity and cash holdings for the next three months, while raising bond allocations on fears that a rally in high-growth stocks has outpaced fundamentals, according to a Reuters poll.Nikkei tumbles on global political concerns, exporters suffer
TOKYO - Japan's Nikkei average shed more than 2 percent on Monday morning as blue-chip exporters and financials lost ground after concerns over a possible U.S. government shutdown and Italy's political crisis sent the dollar to a one-month low against the yen.Australia central bank may send clearer easing bias even as it holds rates
SYDNEY - Australia's central bank is considered almost certain to keep interest rates at a record low when it meets on Tuesday, but it could try to talk down the local currency by clearly leaving the door open to more easing.CRM MARKETING: Marketo employs Qvidian software to speed up sales
Qvidlian, a SaaS applications producer, has announced that marketing software company, Marketo, will begin using the Qvidian Sales Playbooks and Analytics application to help improve performance of its sales development team.
Marketo will adopt Qvidian’s application to provide their Sales Development Representatives (SDRs) with a guided selling platform that will be tailored for each opportunity.
Qvidian Sales Playbooks & Analytics interprets lead data in Salesforce.com and provides the SDR team with a dynamic sales book. The book will include: appropriate messaging, content, tools, and company-wide best practices to qualify leads at higher rates.
Danielle Schaumburg, director, sales enablement and training for Marketo said: “Qvidian takes insights captured from our internal use of Marketo and Salesforce.com and turns them into action for our sales team. We look forward to expanding our use of Qvidian Sales Playbooks & Analytics to help us reinforce our sales process, close deals faster, and provide Marketo’s customers
Customer Insight Marketing News
Covering such subjects as database analysis,
segmentation and modelling, the customer insight marketing news section
provides quality analysis of the hot topics and latest news within this
marketing discipline.
with an excellent sales experience.”rahul singh 1
pgdm 1 year
No comments:
Post a Comment