Music on the move
SURROUND SONGS Digital streaming and paid-for downloads of music on mobile devices are winning consumer favour
MUMBAI : Management student Pinaki Roy does not remember when he last visited a music store to buy a CD. “Between FM radio, listening to numbers on online sites mostly for free, and downloads on my mobile phone, I am accessing much more music than earlier. Though I wish the download prices were lower,” he said.
While industry people point to the still high incidence of illegal music
downloads and “sideloading”, significantly, digital music revenues are
already way ahead of store sales revenues.
Viral Oza, director marketing, Nokia India, which sees 1.5 million music downloads daily at its Nokia Music Store, observed, “KPMG’s 2013 media and entertainment report indicated that 90% of the 24% growth in digital music consumption in a year came from the mobile platform.”
A Synovate-Nokia Music Youth Survey found that 40% of consumer entertainment spends are on music; the mobile phone is the most preferred music listening device at 90%; while 49% respondents listen to music alone, 31% listen with friends; and on average, users listen to two hours of music daily. Another Nokia survey found that at 41%, music apps were the most popular downloads, followed by social networking at 40%.
Bollywood music consumption predominates at 75% digitally, said Kedar Sohoni, president, Informate Mobile Intelligence. “This is followed by Tamil and Telugu music.”
Services by mobile service providers and companies – such as
Airtel’s Re 1 video service and the Sony Music Jive app for music on
Sony mobile devices – are also adding to the new music ecosystem.
“You now discover your music from online platforms like YouTube, experience it on online platforms and to buy it, you go to streaming sites like gaana.com, online stores like iTunes, or the operator networks,” said Sanujeet Bhujabal, marketing director, Sony Music India.
“Sites such as Gaana, Saavn offer free listening and then induce you to buy downloads, which works well, ”said Atul Hegde, CEO, Ignite Digital Services.
Airtel’s Re 1 video service finds that it gets 80% feature phone and 20% smartphone users, and 50% are rural consumers.
Hungama launched its cloud music service – Hungama Music Cloud – in late 2012. Apple’s cloud service, iTunes Match, launched this year. Sony Music India is moving its video content operations to the cloud.
Siddharth a Roy, COO, Hungama Digital Media Entertainment, said, “This service enables seamless, portable and multi-device consumption of your library, of which music is a significant part.” NAME RAHUL SINGH 2 PGDM 1SEM
“You now discover your music from online platforms like YouTube, experience it on online platforms and to buy it, you go to streaming sites like gaana.com, online stores like iTunes, or the operator networks,” said Sanujeet Bhujabal, marketing director, Sony Music India.
“Sites such as Gaana, Saavn offer free listening and then induce you to buy downloads, which works well, ”said Atul Hegde, CEO, Ignite Digital Services.
Airtel’s Re 1 video service finds that it gets 80% feature phone and 20% smartphone users, and 50% are rural consumers.
Hungama launched its cloud music service – Hungama Music Cloud – in late 2012. Apple’s cloud service, iTunes Match, launched this year. Sony Music India is moving its video content operations to the cloud.
Siddharth a Roy, COO, Hungama Digital Media Entertainment, said, “This service enables seamless, portable and multi-device consumption of your library, of which music is a significant part.” NAME RAHUL SINGH 2 PGDM 1SEM
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