Nespresso launches experiential campaign in Melbourne, Sydney to follow
Published on Wed, 18/09/2013, 02:48:33
Nespresso is rolling out another phase of its locally created Nespresso
Moments campaign with an experiential display at Federation Square in
Melbourne.
The construction will be in place through 22 September 2013, when it will move to Sydney for another week of activation.
"The purpose built luxury ‘coffee havens’ have been designed for people to come in and sample a complimentary Nespresso coffee as well as share a picture of their coffee moment," Nespresso said. "Each coffee moment will be uploaded to large LED screens that make up the exterior of the coffee bars to form a mosaic of images that will automatically refresh every 30 seconds."
This is all part of Nespresso's first locally produced marketing campaign, captured under the masterbrand 'Nespresso Moments'. In the past, Nespresso has relied on internationally produced George Clooney marketing in Australia. Those campaigns will continue to complement the Australian campaign.
The Nespresso cube.
Another shot of the Nespresso cube.
Nesresso coffee in a classically Melbourne image.
ALOK KUMAR
PDGD-3rd sem
The construction will be in place through 22 September 2013, when it will move to Sydney for another week of activation.
"The purpose built luxury ‘coffee havens’ have been designed for people to come in and sample a complimentary Nespresso coffee as well as share a picture of their coffee moment," Nespresso said. "Each coffee moment will be uploaded to large LED screens that make up the exterior of the coffee bars to form a mosaic of images that will automatically refresh every 30 seconds."
This is all part of Nespresso's first locally produced marketing campaign, captured under the masterbrand 'Nespresso Moments'. In the past, Nespresso has relied on internationally produced George Clooney marketing in Australia. Those campaigns will continue to complement the Australian campaign.
The Nespresso cube.
Another shot of the Nespresso cube.
Nesresso coffee in a classically Melbourne image.
ALOK KUMAR
PDGD-3rd sem
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