The Latest
Infographic: Spice Up Your Marketing Mix
August 30, 2013
Marketers should combine their channels, rather than serve them à la carte.
More in Marketing
Digital Marketing 
Oklahoma's Video Advertising is More than Just OK
August 30, 2013
The Oklahoma Tourism and Recreation Department relies on YouTube TrueView video ads to broaden its reach for less.
The Inside Scoop Blog 
E-commerce and the Sales Force, Enemies No More
August 30, 2013
CMOs and marketing directors are extremely hesitant to rock the boat if they know sales won't like the changes.
Direct Line Blog 
9 Ways to Boost Social Engagement
August 30, 2013
Social media experts give advice on finding a brand's authentic voice and getting it heard on social channels.
CRM 
News Byte: Salesforce.com Beats Q2 Estimates
August 30, 2013
Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.
Direct Line Blog 
Small Talk About Big Data With Ogilvy's New Data Chief
August 29, 2013
In his first week on the job, we put Ogilvy's CDO to the test by asking him to simplify Big Data for us.
Direct Mail 
News Byte: Reach Marketing Hires Manning to Run List Brokerage
August 29, 2013
The 20-year veteran played a similar role at Infogroup/Edith Roman.
Mobile Marketing 
Mobile Conquistadors Storm the Marketplace
August 29, 2013
The practice of aiming mobile offers to prospects outside a competitor's location is gaining steam, a new study says.
Marketing Automation 
Why Marketing Automation Isn't Always the Answer
August 29, 2013
How marketers can leverage their customer-facing army to educate and engage customers.
Social Media 
News Byte: Twitter Acquires Trendrr
August 29, 2013
Twitter continues to bridge the gap between social and television engagement.
Direct Line Blog 
The US Open Puts Data Center Court
August 28, 2013
For most of the year the US Open may as well be a small business. But for two weeks at the end of summer, its digital properties explode with activity.
Direct Line Blog 
What The Bachelorette Can Teach Us About Inbound Marketing
August 28, 2013
How a marketing company leveraged its employee's Bachelorette fame to drive results.
Social Media 
How Cisco Uses Social Media to Close Big Sales (And More)
August 28, 2013
The company institutionalized its social listening program and watched it almost immediately impact the bottom line.
Marketing Automation 
News Byte: Silverpop Launches Enhanced Website Personalization
August 28, 2013
The digital marketing technology provider's new Smart Content tool aims to help deliver relevant, personalized website content.
Multichannel Marketing 
Data and Omnichannel Marketing
August 28, 2013
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.
Marketing Strategy 
Three Ways to Increase Your Shelf Life as CMO
August 27, 2013
The average tenure of a CMO has lengthened slightly, but there are ways to ensure real longevity.
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Latest Jobs:
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Delivered: Fitness Postcards
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Liking Social Data
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
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