HT pitches for toll free Gurgaon

The campaign brings to light the inconveniences caused by the Gurgaon toll plaza and aims to strengthen the daily's Gurgaon edition.

Commuters between Delhi and Gurgaon almost always complain of a bitter experience at the toll plaza of the Gurgaon Expressway, with waiting times going upto an hour during rush hours. Taking a cue from this situation, Hindustan Times has launched an initiative titled 'Toll Free Gurgaon'. The campaign pushes for the removal of the toll plaza and highlights how ill-conceived and poorly designed the Gurgaon Expressway is, and its adverse impacts on the traffic situation and life in the city.
The campaign aims to strengthen the position of HT Gurgaon edition that positions itself as 'Your Gurgaon. Your Voice'. It targets residents of Gurgaon as well as the office-goers who travel to Gurgaon from Delhi and the rest of NCR.
Speaking about the campaign, Shantanu Bhanja, business head and VP, marketing, HT Media, says, "As citizens of Gurgaon we have all suffered the ill-effects of the toll - constantly being late for events. The toll plaza has indeed taken a toll on all of us! And, as the leading newspaper of Gurgaon, and with our declared position of being the voice of Gurgaon, we decided that we must take up most strongly one of the biggest issues that afflict the lives of the citizens of Gurgaon on a daily basis."
HT has launched a full-fledged media campaign, barring television, to promote this initiative


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