No one industry dominated TV advertising in December, with commercials for soft drinks, packaged food, mobile phone and washing powder brands occupying the top 10 slots on the ad reach index, a measure of brand awareness and recall.
Also See | Top Television Ads in December (PDF)
A Coca-Cola ad tops the table with 85 points on the index, well ahead of second-placed Cadbury Dairy Milk Silk’s 73 points.
Mobile handset maker Micromax has two ads in the top 10, ranked third and seventh, while washing powder brand Ariel OxyBlu has two ads, at the fifth and ninth positions.
The Mint-Synovate-TVAdIndx survey covered 769 respondents from high-income groups in New Delhi, Mumbai and Bangalore.
Telecom operators such as Bharti Airtel Ltd and Vodafone Essar Ltd dominated the monthly ad reach index last year, but there is no telecom commercial in the December Top 10.
Overall, December ads have fared better than ads in the previous month, when the top-ranked ad, for Airtel, had scored 76 points on the reach index. Six ads had scored less than 50 in November, compared with three in December.
The Coca-Cola and Cadbury Dairy Milk Silk ads also take the top two positions, respectively, in the ad diagnostics index, which measures softer features of ads such as likeability, enjoyment, believability and claim.
By Akanksha arora
Also See | Top Television Ads in December (PDF)
A Coca-Cola ad tops the table with 85 points on the index, well ahead of second-placed Cadbury Dairy Milk Silk’s 73 points.
Mobile handset maker Micromax has two ads in the top 10, ranked third and seventh, while washing powder brand Ariel OxyBlu has two ads, at the fifth and ninth positions.
The Mint-Synovate-TVAdIndx survey covered 769 respondents from high-income groups in New Delhi, Mumbai and Bangalore.
Telecom operators such as Bharti Airtel Ltd and Vodafone Essar Ltd dominated the monthly ad reach index last year, but there is no telecom commercial in the December Top 10.
Overall, December ads have fared better than ads in the previous month, when the top-ranked ad, for Airtel, had scored 76 points on the reach index. Six ads had scored less than 50 in November, compared with three in December.
The Coca-Cola and Cadbury Dairy Milk Silk ads also take the top two positions, respectively, in the ad diagnostics index, which measures softer features of ads such as likeability, enjoyment, believability and claim.
By Akanksha arora
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