Chairman and chief creative officer, Lowe Lintas, R. Balakrishnan is also a film-maker. Balki, as he is known, is a diehard fan of Ilayaraja, the noted composer from the south. He has 22 years experience in the advertising industry and has worked on brands such as Idea, Bajaj, Britannia and Surf Excel. He began his career with the Mudra Group at 23 and has directed the films Paa and Cheeni Kum. He lists his Top 5, in order of preference: Cadbury’s “housewife in jeans”, 25 years of Kotak Mahindra Bank, the Vodafone BlackBerry Boys, the Kaun Banega Crorepati (KBC) launch ads and the Frooti candid camera ad.
(Disclaimer: Balki was asked not to pick any ads from his own agency.)
Cadbury’s, ‘Housewife in jeans’
My first pick is the Cadburys ‘Housewife in Jeans’ commercial. It’s part of a series done for the Shubh Arambh campaign. The campaign itself is about doing things for the very first time and the fact that we Indians culturally believe that eating something sweet is auspicious before a new beginning. This particular commercial showed a housewife trying out jeans for the very first time. She’s nervous about it and it’s obviously was a huge step for her. It’s a lovely insight and a great idea to celebrate the start of something new.
25 years of Kotak
All the ads in Kotak’s 25 years campaign are interesting. For instance, there is one where a girl pierces her tongue. All the ads ended with ‘Its great to be 25.’ To me, that’s a wonderful way of projecting a 25-year-old bank as young. Yet you are conveying that you’ve been around and have serviced customers for a long time. Simple idea, done well.
BY
Akanksha arora
pgdm,2nd sem
(Disclaimer: Balki was asked not to pick any ads from his own agency.)
Cadbury’s, ‘Housewife in jeans’
My first pick is the Cadburys ‘Housewife in Jeans’ commercial. It’s part of a series done for the Shubh Arambh campaign. The campaign itself is about doing things for the very first time and the fact that we Indians culturally believe that eating something sweet is auspicious before a new beginning. This particular commercial showed a housewife trying out jeans for the very first time. She’s nervous about it and it’s obviously was a huge step for her. It’s a lovely insight and a great idea to celebrate the start of something new.
25 years of Kotak
All the ads in Kotak’s 25 years campaign are interesting. For instance, there is one where a girl pierces her tongue. All the ads ended with ‘Its great to be 25.’ To me, that’s a wonderful way of projecting a 25-year-old bank as young. Yet you are conveying that you’ve been around and have serviced customers for a long time. Simple idea, done well.
BY
Akanksha arora
pgdm,2nd sem
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