Margie Cochrane has joined the Los Angeles Newspaper Group as senior vice president of sales and marketing, LANG CEO Fred Hamilton announced Monday. Cochrane comes from the Milwaukee Journal Sentinel, where she was senior vice president of advertising, responsible for print and interactive sales for a staff of 100 employees. Previously, she was the director of advertising for the Arizona Republic in Phoenix, the largest metro newspaper in the Gannett Co., where she was responsible for the sales management of four divisions.
Cochrane led the restructuring of sales departments at both the Journal Sentinel and the Arizona Republic.
Before joining Gannett, Cochrane spent 15 years at Denver's Rocky Mountain News in sales management positions. She has more than 20 years of experience in the industry.
As LANG's senior advertising executive, Cochrane will lead the group's multimedia sales efforts, while working closely with the individual sales leadership at LANG's nine newspapers. Her hiring capped a nationwide search.
"Margie is an experienced team leader who understands the challenges and opportunities in today's advertising market," Hamilton said. "We're excited to have her on board as we work with our advertisers to increase their reach and target their audiences over multiple media platforms."
DEEPAK KUMAR
PGDM 2ND SEM
No comments:
Post a Comment