To grow a business consistently over time, you must have a well developed, strategic marketing plan. A marketing plan is essential because it: Focuses your efforts on the right markets and opportunities – where you are most likely to win Forces you to understand your prospects and competitors so you can differentiate and innovate Creates a “go to market system” that optimizes lead generation and close rates Develops an operational plan to execute the “go to market system” Determines how marketing and sales activities will be tracked, measured and optimized A marketing plan is a critical starting point for long term success. But the plan must be systemized, and relentlessly executed, to drive predictable and sustainable growth. Read More…

Marketing Audit Many small and mid-sized businesses know their marketing and sales efforts are not producing desired revenue growth. The problem may be that lead generation activities aren’t driving enough qualified leads, salesperson productivity is too low, or a lack of visibility in the target market   .................gaurav singh tomar....pgdm 2nd sem