British bike company Triumph drives into India
29 November 2013
NEW DELHI: The list of iconic bike makers queuing up for the Indian market is growing. British high-end bike manufacturer Triumph is the latest to enter the country and joins companies like Harley Davidson and Ducati, which are betting big on the growing love of Indians for expensive cruisers and power-packed bikes.
Triumph, which has been looking at India for over two years, finally announced a line-up of 10 models (six to be assembled locally) and said these would cost from Rs 5.7 lakh (ex-showroom, Delhi) onwards, running up to Rs 20 lakh.
Paul Stroud, global director (sales and marketing) for Triumph Motorcycles, said there is a potential for bikes in India, despite issues like poor road infrastructure and the current economic slump. "As the economy picks up, the demand for premium bikes will go up." The company, which sells about 50,000 units per annum globally, has got models in the classics, roadster, adventure, cruisers and super-sports categories. "The infrastructure is improving, and we have already seen a good response from potential buyers."
Triumph, which has been looking at India for over two years, finally announced a line-up of 10 models (six to be assembled locally) and said these would cost from Rs 5.7 lakh (ex-showroom, Delhi) onwards, running up to Rs 20 lakh.
Paul Stroud, global director (sales and marketing) for Triumph Motorcycles, said there is a potential for bikes in India, despite issues like poor road infrastructure and the current economic slump. "As the economy picks up, the demand for premium bikes will go up." The company, which sells about 50,000 units per annum globally, has got models in the classics, roadster, adventure, cruisers and super-sports categories. "The infrastructure is improving, and we have already seen a good response from potential buyers."
AJAY SINGH THAKUR
PGDM 1sem
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