The Year of the Mobile Marketing Road Map: 12 Trends for 2012
Will 2012 finally be the year that marketing goes mobile? From coupons to bar codes to measurement, mobile is the channel that’s on every marketer’s minds. The proliferation of smartphones and tablet devices are driving marketers to design campaigns and strategies to reach customers where they are and via the channel of their choosing. Learn how you can make the leap to mobile in 2012, what new tools you need to master and what hazards you need to avoid.
Marketing News
Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion. The magazine looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization. Marketing News also covers the industry’s basics, the core concepts around which winning programs are built. And Marketing News tells these stories through case studies and conversations with marketing’s thought leaders. AMA members and subscribers find relevant and timely content in every issue.
The AMA's Executive Guide to Social Media Success in 2012
The AMA's Executive Guide to Social Media Success in 2012 is a social media eBook for the marketing decision maker. When making strategic decisions on how to integrate social media into your already complex business, you don't need yet another guide on how to Facebook or more platitudes on "being transparent" or pundits telling you to "engage in the conversation." This guide will provide you, the marketing decision maker, with critical information and a social media strategy road map with enough detail to set the course for your new social media program or to assess and refine your existing program.
2012 is the year that marketers will seek to close the social media performance gap by accelerating their social media programs, refining and focusing the purpose of their social media strategy, involving the enterprise in content development and generating meaning with the metrics available across the social channels. Let the AMA's Executive Guide to Social Media Success in 2012 be your guide to taking your social media program to the next level.
Marketing Management
Designed to serve busy executives, Marketing Management focuses on strategic marketing issues that marketing managers face every day. Our pages are packed with expert insights from today’s thought leaders as well as case studies and interviews with marketing executives. Published six times a year, Marketing Management sheds light on hot topics—like brand management, CRM, marketing technology, global marketing, B-to-B, services marketing and digital marketing—to help managers keep pace with this rapidly changing field.
Insights to Action: B-to-B Marketing Trends 2012
What will be the future of business-to-business marketing? Unlock your organization’s potential by changing the way you think about business to business. This eBook offers actionable insights into the latest trends and best practices, culled from comprehensive research and in-depth interviews with hundreds of leading B-to-B thought leaders.Anticipating World Cup, Dentsu's 360i Opens In Sao Paulo
Despite Slowdown, Global Agencies Keep Investing In Brazil
Despite Brazil's economic slowdown and troubling street protests,
agencies are still entering the country in anticipation of a marketing
bonanza from the Brazil-hosted World Cup next year and the Olympic Games
in 2016.
Dentsu's 360i is opening in Sao Paulo this week, following the agency's usual pattern of partnering with a sibling Dentsu digital shop to start a small operation to handle their U.S.-based international clients.
In Brazil, 360i will work with Lov, which became 100% Dentsu-owned last year. Lov's chief operating officer, Andre Franca, will be managing director of the small 360i unit located at the Lov office.
"We identify a market, talk to our clients, and find a partner and work with them on a couple assignments, then launch," said Bryan Wiener, chairman and ceo of 360i. "We have a lot of demand from existing clients who will be involved in the World Cup and the Olympics."
Marketers, locked into multi-year sponsorship commitments, are generally proceeding with their plans for those events, but it's unclear to what extent the social unrest that exploded in June during the Confederations Cup, a dry run always held a year before the World Cup, will return.
"That's absolutely a wild card, but I think a lot of marketers have jumped in with two feet," Mr. Weiner said.
The agency started its international expansion by opening earlier this year in London and Toronto.
In Brazil, the agency has been working with 360i client Mondelez on developing a Latin America community on Facebook for cracker brand Club Social.
Other agencies continue to double down on Brazil. Last month Publicis Groupe bought a majority stake in Espalhe, an innovative digital and social media marketing agency whose founders Gustavo Fortes, Cleber Martins and Roberta Paixão were named to Ad Age's annual Creativity 50 last year. The three will remain in charge of the management team as Espalhe joins Publicis' MSL Group and is renamed MSL Espalhe.
Although most international agencies have a Brazil presence, there are still latecomers. After international digital agency Profero bought a majority stake in U.S. Hispanic shop Vox Collective last year, the Hispanic agency's president, Roberto Ramos, took charge of both the Hispanic and Latin American efforts for Profero, including a Brazil entry.
"Regarding Brazil, our goal is to have a presence there by Q2 2014," Mr. Ramos said in an email. "We're looking at various options, including partnering with a strong local independent agency. In the meantime our Brazil focus has been on representing Brazil clients outside the U.S."
And in a reverse migration, WPP-owned digital shop Fbiz relocated a partner, Marcelo Castelo, to Miami earlier this year and has just opened a San Francisco office. From Miami, Mr. Castelo can take advantage of Brazil's lead in digital and mobile marketing to work with clients elsewhere in Latin America. Eventually, Fbiz hopes to use its vantage point from Miami to also work in the U.S. Hispanic market.
rahul singh 1 pgdm
Dentsu's 360i is opening in Sao Paulo this week, following the agency's usual pattern of partnering with a sibling Dentsu digital shop to start a small operation to handle their U.S.-based international clients.
In Brazil, 360i will work with Lov, which became 100% Dentsu-owned last year. Lov's chief operating officer, Andre Franca, will be managing director of the small 360i unit located at the Lov office.
"We identify a market, talk to our clients, and find a partner and work with them on a couple assignments, then launch," said Bryan Wiener, chairman and ceo of 360i. "We have a lot of demand from existing clients who will be involved in the World Cup and the Olympics."
Marketers, locked into multi-year sponsorship commitments, are generally proceeding with their plans for those events, but it's unclear to what extent the social unrest that exploded in June during the Confederations Cup, a dry run always held a year before the World Cup, will return.
"That's absolutely a wild card, but I think a lot of marketers have jumped in with two feet," Mr. Weiner said.
The agency started its international expansion by opening earlier this year in London and Toronto.
In Brazil, the agency has been working with 360i client Mondelez on developing a Latin America community on Facebook for cracker brand Club Social.
Other agencies continue to double down on Brazil. Last month Publicis Groupe bought a majority stake in Espalhe, an innovative digital and social media marketing agency whose founders Gustavo Fortes, Cleber Martins and Roberta Paixão were named to Ad Age's annual Creativity 50 last year. The three will remain in charge of the management team as Espalhe joins Publicis' MSL Group and is renamed MSL Espalhe.
Although most international agencies have a Brazil presence, there are still latecomers. After international digital agency Profero bought a majority stake in U.S. Hispanic shop Vox Collective last year, the Hispanic agency's president, Roberto Ramos, took charge of both the Hispanic and Latin American efforts for Profero, including a Brazil entry.
"Regarding Brazil, our goal is to have a presence there by Q2 2014," Mr. Ramos said in an email. "We're looking at various options, including partnering with a strong local independent agency. In the meantime our Brazil focus has been on representing Brazil clients outside the U.S."
And in a reverse migration, WPP-owned digital shop Fbiz relocated a partner, Marcelo Castelo, to Miami earlier this year and has just opened a San Francisco office. From Miami, Mr. Castelo can take advantage of Brazil's lead in digital and mobile marketing to work with clients elsewhere in Latin America. Eventually, Fbiz hopes to use its vantage point from Miami to also work in the U.S. Hispanic market.
rahul singh 1 pgdm
No comments:
Post a Comment