Marketing News
Overview Staff Contacts Author Information
Marketing News has
a fresh take on all aspects of marketing, from advertising to sales,
B-to-B to CPG, research to promotion. The magazine looks at the issues
driving marketing, including strategy, innovation, best practices,
branding, technology and globalization. Marketing News also covers the industry’s basics, the core concepts around which winning programs are built. And Marketing News tells
these stories through case studies and conversations with marketing’s
thought leaders. AMA members and subscribers find relevant and timely
content in every issue.
Current Issue
Marketing News Exclusives E-newsletter
Marketing News Blog
Marketing News Podcasts Specialized Directories
AMA Media Kit
Technical Specifications
Current Issue
New! Digital edition
Featured ContributorsMarketing News Exclusives E-newsletter
Marketing News Blog
Marketing News Podcasts Specialized Directories
AMA Media Kit
Technical Specifications
International Marketing News
B2B Marketing provides the latest
international marketing news, views and insight. Available in one, easy
to navigate portal. Get involved discussing and debating the
international marketing news via comments and easily share interesting
articles with friends & colleagues.
Mobile Marketing News
Available in one, easy to navigate portal, B2B
Marketing provides the latest mobile marketing news, views and insight.
Get involved discussing and debating the latest mobile marketing news
via comments and easily share interesting articles with friends &
colleagues.
World-Newspapers > Business Magazines > Marketing Advertising Age
Global source of news, views and data for the ad, marketing and media industries.
Adweek
Highlights the latest advertising trends, including those related to online and website advertising.
B&T
Leading Australian advertising, marketing and media magazine.
BtoB
Magazine for business-to-business marketing, featuring news, research and analysis, with an emphasis on Internet and direct marketing.
Brand Packaging
Focuses on marketing of packaged products - food, beverage, cosmetic, electronic products and more.
Brand Week
Magazine for branding professionals. Find tips on increasing brand loyalty, rmarket analysis and news coverage,
Creative Magazine
Information resource for the point-of-purchase display, trade show exhibit and sales promotion fields.
DMNews
Provides comprehensive coverage of the convergence of direct, database and online marketing and advertising.
IJMPP
International Journal of Marketing Principles and Practices (IJMPP) is a scholarly publication, targeted at promoting the development and dissemination of advances in the field by maintaining the highest standards of intellectual thought combined with practical relevance.
Manage Smarter
Online home of Sales & Marketing Management, Incentive, Potential, Presentations and Training magazines.
Marketer, The
Official magazine of the Chartered Institute of Marketing. Providing information for marketing professionals.
Marketing Dive
Industry dashboard for digital marketing executives. Offers latest news in digital marketing with topics including search, mobile, social media, email, and B2B.
Marketing Magazine
Resource for marketing news in UK, covering the latest developments in fields such as advertising, digital marketing and PR.
Marketing Today
Features marketing articles, tips, research, analysis, marketing jobs and career information.
Marketing Tomorrow
Content focuses solely on the future of worldwide marketing, advertising and media industries.
MarketingVOX
Provides online marketing, internet advertising and e-marketing news for media buyers.
Mediaweek
Leading magazine covering the television industry, the publishing world and other areas of media planning and delivery. Offers news, ratings and exclusive newsletters.
Money Maker's Monthly
MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
Multichannel Merchant
Covers all aspects of marketing through catalogs, retail and online channels.
Presentations
Resource for information and tools for effective communication. Find the latest technology, product reviews, tips and guides to help improve presentation and communication skills.
Promo Magazine
Provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix.
Selling Power
Magazine focusing on professional selling skills, motivation and sales management know-how in the business-to-business environment.
Strategy Magazine
Canadian magazine that looks at the people and strategic thinking behind Canada's marketing successes and failures.
Target Marketing
Direct marketing insights and practical information that helps companies sell products/services, generate leads and retain customers.
See also E-Commerce and Internet Magazines.
Sales & Marketing
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Press Releases Still Matter, But Not For The Reasons You Think
Cheryl Conner, Contributor
6 Steps To Decoding Your Target Audience
Jayson DeMers, Contributor
The Importance Of Thinking Like A Consumer
Mikal E. Belicove, Contributor
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Salt Lake Comic Con Sets Record By Leveraging Social Marketing Trends
See photos
Manu Bennett of The Hobbit trilogy vacations in Moab
with show organizers after the inaugural Salt Lake City event. (Photo
courtesy of Salt Lake Comic Con) Imagine the perfect blend of gaming,
TV, movies, comics, technology and pop culture to span the generations,
appealing to geeks and non-geeks alike. The [...]
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11 Amazing Triumphs of Demand Creation
A few years ago, the New York subway system was
plastered with ads for a drug called Claritin. Mostly, these were
photos of lush, green landscapes and pretty models having some kind of
'moment of clarity'. I had no idea what Claritin did, but I'd never seen
a woman that full of clarity before. Too bad Claritin was hardly more
effective than a sugar pill at treating allergies. Users could have
poured honey in their underwear and gotten the same results. “Demand
creation” isn't new, but it’s the[...]
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Dialer Software And Why Salespeople Should Make More Calls
I just came from a two-day consulting engagement with
the sales team and CEO of one of the largest residential solar power
companies in the country. I was impressed because they already had some
of the best internal processes, disciplines, and best practices I had
seen.
read »
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Free iPhones In China?
Do you know of anyone who absolutely must get their
hands on a plastic cell phone? Here we are a week after another
breathless Apple new product press conference, and the question remains
unanswered.
read »
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Recent Activity
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8 Essentials Of Creating A Sustainable Advocacy Program
The most talked about brands are those that create a
special connection with their customers and promote brand advocacy. This
article discusses 8 essentials of creating a sustainable advocacy
program and provides tips on how you can inspire brand love for your
company.
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Staff.com Cofounder Answers Your Entrepreneurship Questions Via Live Chat
Got a question for Liam ? Use the chat feature above to get it answered live. read »
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The Top 7 Online Marketing Trends That Will Dominate 2014
The Internet has drastically altered the way in which
information is shared, and has had a profound impact on marketing. Over
the past few years, there has been more of a shift toward inbound
techniques, while many outbound tactics have become antiquated. More
businesses are finding success publishing original content rather than
embedding advertisements within external content, because of the
additional benefits these tactics offer, such as branding and audience
growth.
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How To Dominate Google (And Be Awesome At Social Media)
The following guest post is by Neal Rodriguez, an
online marketer who helps companies find their prospects and brand
advocates on search engines and social media.
read »
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