Smartfinds Internet Marketing Unveils Technically Sophisticated, Mobile Responsive Website for Improved Website Performance
New branding initiative includes technologies which meet current search engine requirements and flexibilities for mobile visitors for improved user response and lead generation.
"We
found responsive web design to be ideal for us to maintain a single
source, instead of having multiple websites," said Mr. Oztalay of the
Michigan web marketing firm.
Birmingham, MI (PRWEB) September 17, 2013
Smartfinds Internet Marketing is pleased to announce the official
launch of a new website technology platform for its fully redesigned
website http://www.smartfindsmarketing.com.
The new responsive web site is a major step in the company’s on-going
efforts to support client projects for search engine effectiveness,
visitor response, and lead generation. "Since a website is the final destination for web marketing and web advertising efforts, insuring that the website can be an effective lead generator regardless of the device visitors are using will make the campaign budgets more effective," said Smartfinds CEO, Melih Oztalay.
The new website showcases the company’s web marketing solutions, service offerings, news, and information in an approachable and visually- engaging way.
Having been in advertising and marketing since 1987 and a web-based company since 1994, Smartfinds Internet Marketing has been on the forefront of the Internet as an innovator and early adopter of new technologies. The evolution of the new website is a culmination of technology changes that have been evolving within the Internet industry over the past three years. Understanding how to interpret the evolution, and then assemble the results into an actionable and effective marketing tool is where Smartfinds shines for its clients.
Mr. Oztalay added, "Compared to the tools from 20 years ago, we can show our clients facts and data if they need to engage in a new technology or to stay on the forefront of the website visitor experience."
Smartfinds was excited to take full advantage of the latest technologies available. Recognizing the sizable upsurge in smartphone and tablet users over recent years, Smartfinds took a responsive web design approach, which allows for accessibility and fluidity across a variety of devices. "We found responsive web design to be ideal for us to maintain a single source, instead of having multiple websites," said Mr. Oztalay of the Michigan firm.
Smartfinds built the site using WordPress, which provided versatility in the site’s structure, appearance, and capabilities. Structurally, the site features a clean and intuitive layout for easy navigation. The pages are designed so that users can quickly access information on a product or service via the cascading menu, through a shortcut link on a specific topic, or even by clicking directly on a slideshow image.
Aesthetic enhancements to the site include the use of an on-trend color scheme, contemporary fonts, and slideshows with vibrant imagery. The WordPress Revolution Slider provided an intriguing alternative to the standard-issue PowerPoint presentation. The versatile slideshow app has technology capabilities similar to PowerPoint but with user-friendly features. The slider is fully customizable with unlimited slides and captioning, drag and drop layering, dynamic CSS animation, and the ability to embed Vimeo and YouTube videos.
Visitors can see the app in action as they are welcomed by an evolving slideshow on the website’s home page. Grey-toned slides explore a range of web marketing dilemmas, which aim to connect with business owners facing similar concerns. As the slides transition and the appropriate Smartfinds solution is presented, the slides come to life in color.
LALIT SHARMA
PGDM-3rd sem
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