Marketing Day: Daily Internet Marketing News Recap

Marketing Day is a free, daily newsletter that features the day's most important online marketing news and articles. It includes a brief summary of the articles published each day right here on Marketing Land, along with links to original articles published on our sister site, Search Engine Land, and links to articles published elsewhere around the web. The newsletter will be published on weekdays at about 5:00 pm ET (USA).

 Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion. The magazine looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization.  

Marketing News also covers the industry’s basics, the core concepts around which winning programs are built. And Marketing News tells these stories through case studies and conversations with marketing’s thought leaders. AMA members and subscribers find relevant and timely content in every issue.

 Marketing News Presents: What Graphic Cigarette Labels Mean for Tobacco Marketers (07/11/11)
Last month the U.S. Food and Drug Administration revealed the first major change to cigarette warning labels in decades. Beginning September 2012, one of nine full-color labels, including some graphic images (rotting teeth and a man smoking from a tracheotomy opening among them), will cover the top half of cigarette packages, front and back, as well as one-fifth of cigarette print ads.
So what impact will these images have on tobacco sales, and how can marketers, already peddling a controversial product and restricted in their practices, be able to work around it? Philip Gorham, an equity analyst covering the tobacco industry for Chicago-based Morningstar, offers some perspective. For more on this topic, read the July 21 edition of Marketing News Exclusives, available later this month here. 

 rahul singh