Tata to launch diesel Nano by March 2014 

From page 1 NEW DELHI: Homegrown auto major Tata Motors has said it will launch the diesel version of world’s cheapest car Nano by March next year.
The company hopes that a diesel engine, which would automatically make the car the most fuel efficient in India, would help revive the fortunes of a brand that never lived up to the hype that preceded its 2009 launch.
The Nano is currently available in the petrol option, priced between R1.45 lakh and R2.20 lakh (ex-showroom, Delhi). A diesel version costs roughly R70,000- 90,000 more than a petrol variant, which would put the Nano diesel at R2.2- 3 lakh — making it India’s cheapest diesel car. A CNG variant is slated for launch by next month. .
 “The launch of the diesel version of the Nano is ahead of us.... in this financial year,” said Karl Slym, MD, Tata Motors. .
In recent times the company has tried to position the car as a more aspirational product, adding features such as a keyless entry. The diesel variant could be a last throw of the die for reviving the brand.
Sales of the Nano plunged over 76% to 8,098 units between April and August 2013, year-on-year.
NAME- RAHUL SINGH 2
              PGDM 1 SEM